Marketing Analytics Manager

Marketing Analytics Manager

Visual Comfort & Co. is the premier resource for decorative and architectural lighting, ceiling fans, system controls and automated shading solutions from the most influential designers in the world. We are proud to offer a market-leading range of premium products across categories, styles and price points, remaining committed to beautiful design and, above all, a world-class customer experience.

Reporting directly to the Senior Director Marketing Analytics within the Marketing department, the Marketing Analytics Manager is responsible for developing and maintaining comprehensive reports and analysis that provide deep insight into the customer journey and website experience. Duties include a proactive approach to data analysis, enabling the Marketing and eCommerce team to optimize marketing investment and website conversion.

Visual Comfort Offers:

• Work-Life Balance: Monday – Friday, 8:00am – 5:00pm
• Training & Development: A comprehensive and structured training program, complemented by ongoing education and opportunities for career advancement.
• Paid Time Off: Generous vacation accrual and paid time off policies.
• Holidays: 7 paid holidays per year, in addition to 2 floating holidays.
• Compensation: Competitive compensation plan
• Health Benefits: Visual Comfort pays the majority of employees medical, vision, and dental coverage, available starting the first of the month following your start date.
• Insurance: Company-provided life insurance and short-term disability coverage.
• Retirement: 401(k) plan with company matching up to 4%, available beginning the first of the month following your hire date.

How Success Is Defined:

• Own the development and delivery of executive-level performance dashboards and reporting frameworks, providing meaningful context and business implications alongside data; proactively identify trends, diagnose root causes, and drive strategic recommendations and action plans with minimal guidance.
• Lead and influence cross-functional collaboration with UX, development, and ecommerce teams to define, prioritize, and implement enhancements that improve customer acquisition, retention, and overall site performance; make informed trade-off decisions and clear blockers proactively.
• Design, run, and evaluate complex A/B and multivariate testing initiatives end-to-end, including hypothesis development, statistical validation, and translating outcomes into long-term strategy; establish testing governance and own the roadmap for experimentation.
• Conduct advanced analyses of customer behavior, segmentation, and purchasing patterns to generate actionable insights that directly shape marketing strategies, promotional planning, and ecommerce growth initiatives; recommend and implement changes in partnership with stakeholders.
• Champion continuous optimization by identifying systemic performance gaps, recommending innovative solutions, and ensuring accountability for execution across teams; set KPIs and track progress against them.
• Exercise independent judgment to assess competing priorities, allocate resources effectively, and make sound, strategic decisions aligned with business objectives; escalate only when cross-functional alignment or resourcing constraints require it.
• Present insights and strategic recommendations to senior leadership and stakeholders, influencing decisions through clear, data-driven storytelling and owning follow-through on outcomes.
• Works effectively with others in a team environment to accomplish organizational goals and to identify and resolve problems.
• Exhibits and adheres to the established Visual Comfort Company Values.
• Must demonstrate commitment, dependability, punctuality, and adherence to agreed-upon schedule. While being present in the workplace to effectively collaborate and communicate amongst co-workers and teams.

What You Will Bring:

• Bachelor's degree in a quantitative field (e.g., statistics, mathematics, business analytics) required; advanced degree preferred.
• 7+ years of progressive experience in an analytical role, preferably within marketing, ecommerce, or web analytics.
• Proficiency in SQL (writing and running queries) is required, along with large-scale data analysis and advanced Excel skills (formulas, pivot tables, data visualization, VBA).
• Extensive experience leveraging web analytics platforms (Google Analytics, Adobe Analytics) to drive data-driven strategies, optimize digital performance, and inform executive decision-making. Skilled in advanced configurations, custom reporting, and attribution modeling.
• Proficient in business intelligence and data visualization tools (Looker, Tableau, Power BI), with a proven track record of developing interactive dashboards, complex data models, and predictive analytics to support organizational goals.
• A/B testing experience is required, with familiarity in platforms such as Google Optimize, Fullstory, Adobe Analytics, or Bloomreach.
• Strong analytical and problem-solving skills with a proven ability to derive actionable insights from data.
• Exceptional communication skills with experience presenting to stakeholders at various levels.
• Self-starter with strong organizational skills, ability to prioritize multiple tasks, and work independently and collaboratively.
• Experience in luxury or high-end consumer products is a plus.
• Exceptional organizational and time management skills, with a strong attention to detail
• Ability to prioritize and handle multiple tasks and changing priorities
• Ability to achieve results both independently and through others by fostering a spirit of teamwork and cooperation
• Demonstrate exceptional communication across all contact channels, including email, chat and phone
• Available to work a flexible schedule including weekends, early mornings, late evenings
• Equivalent combinations of education and experience will be considered for this role

Compensation Range: $120,000 - $130,000

Qualified applicants are considered for employment, and employees are treated during employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity, or expression, genetic information, or any other legally protected status.

To be eligible for this role, you must be authorized to work in the United States. We do not offer any type of employment-based immigration sponsorship for this role. Likewise, Visual Comfort & Co., will not provide any assistance or sign any documentation in support of any other form of immigration sponsorship or benefit including optional practical training (OPT) or curricular practical training (CPT).