Lifecycle Marketer

What You'll Do Build, launch, and optimize email, push notification, and in-app messaging campaigns Design customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patterns Create lifecycle programs that drive activation, engagement, retention, resurrection, and monetization Develop sophisticated segmentation strategies and personalized messaging frameworks Analyze campaign performance and continuously optimize conversion and engagement metrics Build automated customer journeys and scalable lifecycle infrastructure Develop testing frameworks across messaging, timing, segmentation, and channel strategy Identify gaps in the customer experience and proactively propose lifecycle solutions What You Bring 3–7 years of lifecycle marketing experience Experience building complex lifecycle campaigns based on user states, acquisition channels, and behavioral segmentation Strong understanding of customer journey design, retention marketing, and lifecycle strategy Experience building automated workflows and customer journeys in modern lifecycle platforms Strong analytical skills and ability to use data to drive decision-making Excellent written communication and messaging instincts Ability to operate independently and proactively identify opportunities Strong project management and organizational skillsComfortable working cross-functionally in a fast-moving environment Experience at a high-growth startup Bonus Experience working with financial products, fintech, trading platforms, or consumer internet products Experience using Customer.io or similar lifecycle marketing platforms Strong understanding of product-led growth and user activation frameworks Experience building resurrection and re-engagement programs Familiarity with experimentation, A/B testing, and lifecycle analytics SQL or analytics experience Experience working closely with Product and Growth teams NYC Pay Transparency Disclosure Salary Range: $150,000 to $215,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss. Commitment to Equal Opportunity Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you. #J-18808-Ljbffr Kalshi