Growth Marketing Manager, Organic & Conversion

Growth Marketing Manager, Organic & Conversion

San Mateo, CA United States

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

Overview

We’re looking for someone exceptionally sharp who treats a funnel like a puzzle to solve. Ideal backgrounds include: Growth Marketing, Lifecycle Marketing, Web Growth, or Growth Product roles, especially at high-growth consumer or prosumer companies where experimentation is a way of life. You could also be one of the first marketers at a startup, or come from an equivalent role like biz ops or growth analytics with experience building from 0 to 1. We care more about how you think and how much you own than about whether you’ve done this exact job before.

About the Role

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Growth Marketing Manager, Organic & Conversion , you’ll be part of a high-performing team with backgrounds spanning investment banking, consulting, marketing, and high-growth startups. In this role, you’ll own verkada.com as a revenue engine and the warm email programs that turn interest into pipeline. You’ll build our organic and AI search engine from the ground up, run experiments on every page and form that matters, and make sure every lead gets the right next step. This is a highly visible, high-autonomy role that offers the opportunity to directly influence how Verkada converts demand into revenue.

We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week (with flexible hours).

What You’ll Do

• Organic & AI Search: Own organic and AI-search pipeline. Build our SEO and AEO strategy, decide what is truly high-leverage, and partner with content, web, and engineering teams to ship it. Use AI tools to move faster than a traditional SEO team.
• Website Conversion: Own conversion rate across verkada.com, including organic, paid, webinar, and event pages. Run a disciplined experimentation program and know which tests are worth running and which are not.
• Forms & Funnel: Rethink form experiences and conversion paths from first visit to booked meeting. Remove friction wherever it costs us pipeline
• Lifecycle Email: Own warm email performance across nurture, webinar and event follow-up, and re-engagement programs. Measure success in meetings and pipeline, not opens.
• Measurement & Signals: Define the conversion events that matter and make sure tracking is clean.
• Cross-Department Collaboration: Work closely with data science, marketing operations, web and design, product marketing, marketing development representatives (MDRs), and sales. Share learnings across teams to drive continuous improvement.

What You Bring

• 5+ years of experience in growth marketing, lifecycle marketing, growth product, biz ops, a startup or equivalent. Consumer or prosumer growth experience highly preferred.
• A track record of owning a number and moving it, with fast promotions or expanding scope to show for it.
• Strong experimentation judgment: you have run A/B tests yourself and can explain why you chose them.
• A working understanding of how SEO and AEO work, and real curiosity about where AI search is going. Deep specialist expertise is not required.
• Proficiency in data analysis and web analytics (GA4, Google Tag Manager). Knowledge of SQL and Excel preferred.
• A builder’s mindset: high ownership, a bias to action, and a love of hard puzzles.

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

$175,000 - $195,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Verkada’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.