Digital Analytics Manager Sr

Role Description

The Sr. Manager, Digital Analytics owns Flagstar's digital measurement infrastructure and analytics capability across web, mobile app, and digital marketing channels. The role is responsible for ensuring that every meaningful customer and prospect interaction in the digital environment is accurately captured, governed, and translated into reporting and insight that marketing and digital stakeholders can act on.

This is a senior individual contributor position. The Sr. Manager operates at the intersection of marketing strategy, data engineering, and digital technology — owning the tag management and instrumentation layer, the analytics tool ecosystem, and the reporting and visualization outputs that support digital performance decisions. The role requires the technical depth to partner credibly with engineering and development teams and the analytical judgment to connect instrumentation decisions to business outcomes. Performance is measured on the quality, completeness, and actionability of digital measurement across all owned channels and touchpoints.

Qualifications

• Undergraduate Degree (4 years or equivalent) in Marketing, Statistics, Data Science, Computer Science, Information Systems, or a related field required.
• 8+ Years of hands-on experience in digital analytics, marketing analytics, or digital measurement.
• Demonstrated ownership of a tag management environment.
• Deep working knowledge of Adobe Analytics and/or GA4.
• Hands-on experience with tag management systems, including Adobe Launch and/or Google Tag Manager.
• Working knowledge of privacy-first measurement approaches.
• Proficiency in SQL for data querying.
• Experience developing dashboards and reporting in BI platforms such as Power BI or Tableau.
• Demonstrated ability to partner with web and mobile app development teams.
• Working knowledge of paid digital media measurement.

Requirements

• Own the digital measurement strategy for Flagstar's web and mobile app properties.
• Partner with the Digital Experience team to meet measurement requirements.
• Develop and maintain a measurement framework ensuring consistency in KPI definitions.
• Establish and enforce data governance practices for digital analytics.
• Define instrumentation requirements for new digital experiences.
• Stay current on privacy regulation developments and translate implications into measurement strategy adjustments.
• Own the tag management environment across Flagstar's digital properties.
• Architect and maintain the client-side and server-side data collection infrastructure.
• Manage the transition from third-party cookie-dependent measurement to first-party data collection approaches.
• Define data layer specifications in partnership with web and mobile app development teams.
• Maintain tag audit and QA processes ensuring data collection accuracy.
• Own the administration, configuration, and governance of digital analytics platforms.
• Manage vendor relationships for digital analytics and tag management platforms.
• Evaluate and recommend enhancements to the digital analytics technology stack.
• Build and maintain digital performance dashboards and reporting views.
• Develop reporting in BI platforms connecting digital behavioral data to business outcomes.
• Translate digital data into actionable insight.
• Serve as the primary digital analytics subject matter expert.
• Develop and deliver training, documentation, and user guides.
• Partner with Compliance, Legal, and Privacy teams to ensure adherence to regulations.
• Contribute to the broader Marketing Analytics team's capability.

Benefits

• Medical, dental, vision, life, and disability insurance.
• Comprehensive leave program.

Company Description

Flagstar is an Equal Opportunity Employer committed to providing clear and accurate compensation information in accordance with applicable laws.

Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment.

Pay Range: $113,355.75 - $186,012.00