Marketing Administrator Intern at Northern Technologies Group, Inc.

The Marketing Admin (Intern) provides end-to-end tactical support for demand-generation programs, building and segmenting contact lists in Microsoft Dynamics CRM, crafting landing-page copy and CTAs, and launching multi-touch campaigns in Customer Insights – Journeys; maintains the master events calendar/list, oversees logistics for tradeshows and webinars, and conducts post-event ROI analyses; produces monthly internal and external newsletters, collaborates with subject-matter experts on case studies, blogs, social posts, and sales collateral that align with brand standards; monitors competitor activity, website traffic, email performance, and social insights, translating analytics into actionable recommendations; success in this role relies on exceptional written and verbal communication, strong organizational skills, proficiency with Microsoft 365 and basic design tools, and the ability to juggle multiple deadlines within a B2B technology and cybersecurity environment. Essential Duties and Responsibilities Campaign Support Build and maintain targeted contact lists in Microsoft Dynamics CRM. Draft high-performing landing-page copy and compelling calls-to-action (CTAs). Build and launch campaigns in Microsoft Customer Insights – Journeys. Event & Tradeshow Management Maintain a master event calendar/list. Coordinate all logistics, including booth shipping, collateral, and promotional items. Track actual spend against budget and report return-on-investment (ROI) metrics. Facilitate structured post-event debrief sessions with attending staff; compile insights on lead quality, opportunities generated, and overall ROI. Webinars & Partner Programs Create registration pages, reminder emails, and post-event follow up sequences. Produce and moderate live webinars with strategic partners, ensuring a seamless attendee experience. Newsletters & Email Marketing Design, build, and send a monthly internal company newsletter. Produce monthly customer and prospect newsletters that align with campaign themes. Segment audiences and manage distribution lists in Microsoft Customer Insights – Journeys. Analyze open and click-through rates; recommend optimizations based on data. Collaborate with subject-matter experts to develop case studies, blog posts, social media content, and sales collateral. Ensure all assets adhere to brand guidelines for tone, style, and visual identity. Competitor & Market Analysis Monitor competitor campaigns, event participation, and share-of-voice across digital channels. Reporting & Analytics Monitor website traffic, social media insights, and email engagement metrics. Prepare reports with actionable recommendations for continuous improvement. Requirements Minimum Qualifications (Knowledge, Skills, and Abilities) Working towards a bachelor’s degree in marketing, Communications, Business, or a related field (juniors, seniors, or grad students preferred). Exceptional written and verbal communication; able to adapt tone for technical and executive audiences. Strong organizational skills and attention to detail; comfortable juggling multiple deadlines. Proficiency with Microsoft 365; familiarity with CRM or marketing-automation platforms. Basic design skills (Canva, Adobe/Illustrator). Preferred Qualifications Exposure to B2B technology, cybersecurity, or SaaS environments. Experience hosting or moderating live or virtual events. Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate. Travel Up to 10% Shift May vary based on school schedule. Note This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship. #J-18808-Ljbffr University of Delaware