Territory Manager II

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you're ready to create excitement and drive what's next in the industry, we'd love to hear from you.

Territory Sales Manager supporting Lynchburg, VA and surrounding Markets.

Primary Purpose:

Swisher is looking for a results-driven Territory Manager who grow sales sells through data, insights, and structured selling. This role uses facts, analytics, and market intelligence to influence customer decisions, drive distribution, and deliver measurable top and bottom-line growth and grow market share.

Key Responsibilities:

Drive Growth Through Solution Selling

• Analyze sales data, customer insights, and market trends to uncover growth opportunities
• Deliver fact-based recommendations that improve category performance and shopper outcomes
• Lead customer conversations via story-telling, as a category advisor, not just a supplier

Expand Distribution & Market Presence

• Increase stores receiving points of distribution, assortment, and shelf presence across retail and wholesale accounts
• Execute new product launches with speed to market and aligned with consumer trends and retailer needs
• Prioritize high-impact opportunities using data and territory insights

Leverage Market & Consumer Intelligence

• Stay ahead of consumer, competitive, and industry trends
• Translate insights into strategies that help customers win in their local markets
• Bring forward proactive, forward-looking recommendations

Build Strong Customer Partnerships

• Develop relationships with key decision-makers and influencers
• Influence outcomes using data storytelling and value-based selling
• Partner cross-functionally with distributors to ensure aligned execution

Execute with Excellence

• Ensure best-in-class in-store execution of merchandising, promotions, and pricing to drive market share
• Use CRM and analytics tools to track performance, measure impact, and refine strategies

What You Bring

• 2+ years of customer-facing sales experience
• Ability to translate data into actionable insights and business recommendations
• Strong analytical, problem-solving, and excellent communication skills
• Experience in CPG, retail, or distributor environments (preferred)
• Proficiency in Excel and digital tools
• Valid driver's license with willingness to travel locally

The base salary for this position ranges from $60,000- $80,000, DOE, plus bonus and other incentives.

What we offer:

• Base salary and bonus program
• Company vehicle for business and personal use
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement
• Professional growth and development programs to help advance your career!

The base salary for this position ranges from $60,000- $80,000, DOE, plus bonus and other incentives

Official Contact Information

• Email: All official emails will come from an @Swisher.com address
• Website: Verify job listings and contact details on

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview, the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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