Marketing Manager

# Marketing ManagerDecision HR - St Petersburg, FL 33702-2480; Remote - Saint Petersburg, FL 33701## Description**COMPANY VALUE STATEMENTS**Choose Your AttitudeMake Someone's DayBe PresentHave Fun**POSITION SUMMARY**The Marketing Manager leads DecisionHR's internal marketing function, overseeing brand management, digital presence, email marketing, social media, sales enablement, event support, and cross-departmental communications. This is the company's primary marketing leadership role, responsible for translating the VP of Products and Services' strategic vision into a coordinated marketing operation that supports business growth, client retention, and organizational communication.The Marketing Manager directly supervises the Marketing Specialist and serves as the central point of contact for all marketing-related needs across Sales, HR, Benefits, Client Experience, Operations, Facilities, and Fulfillment. This role requires a hands-on generalist marketer who is equally comfortable developing a brand campaign, writing and publishing a blog post, building and sending an email campaign in Brevo, ordering supplies for a sales event, and briefing an ad vendor -- all in the same week. Creativity, organization, and cross-functional partnership are the hallmarks of success in this position.**ESSENTIAL FUNCTIONS****Brand Management & Company Marketing*** Own and protect the DecisionHR brand across all internal and external channels; ensure brand standards, messaging, and visual identity are applied consistently across all marketing materials, platforms, and communications.* Develop and execute DecisionHR's company marketing strategy in partnership with the VP of Products and Services, covering brand awareness, thought leadership, client retention communications, and PEO and insurance broker communications.* Build, manage, and execute email marketing campaigns using Brevo, including client newsletters, prospect nurture sequences, broker communications, and re-engagement campaigns targeting lost clients; oversee the Marketing Specialist's contributions to email production and scheduling.* Plan and manage the marketing calendar, coordinating campaigns, content initiatives, and promotional activities across departments and channels throughout the year.* Track and report on marketing performance metrics; present results and recommendations to the VP of Products and Services on a regular cadence.**Digital Marketing & Website Management*** Own and manage the DecisionHR public-facing website: personally make and oversee routine content and page updates including blog posts, newsletter content, and client success stories; coordinate with external web vendors or developers for technical needs; and ensure the site consistently reflects current messaging, offerings, and brand standards.* Plan, create, and schedule content for DecisionHR's social media platforms; monitor engagement, respond to comments as appropriate, and grow the company's digital presence and professional reputation.* Manage paid digital advertising placements including job ads, company awareness campaigns, and social media-sponsored content; partner with the VP of Products and Services on ad strategy and budget allocation.* Monitor SEO performance and digital analytics; use data to inform content decisions and identify opportunities to improve online visibility and engagement.**Sales Enablement & Event Support*** Partner closely with the Sales team to develop and maintain marketing collateral, pitch decks, proposal templates, leave-behinds, and other client-facing materials that support the sales process.* Research, source, and manage ordering of branded materials, promotional items, and event supplies for sales events, conferences, trade shows, and client meetings; coordinate logistics with the Facilities and Fulfillment team.* Maintain an organized inventory of marketing materials and branded merchandise; proactively monitor stock levels and reorder as needed to ensure the sales team is never without materials.* Support planning and coordination of company-sponsored events, client appreciation activities, and trade show participation.**Cross-Departmental Marketing Partnership*** Serve as the internal marketing partner for all departments, supporting communication needs including internal announcements, department initiatives, HR communications, and client-facing updates.* Collaborate with Benefits, HR, Payroll, Risk Management, Client Experience, and Operations teams to develop materials, campaigns, and communications that reflect their service areas and support client retention and engagement.* Partner with Facilities and Fulfillment on procurement, storage, and distribution of marketing materials, supplies, and merchandise.**Team Leadership & Marketing Specialist Oversight*** Directly supervise and develop the Marketing Specialist; set priorities, assign projects, review work product, and provide ongoing coaching and feedback.* Delegate appropriate tasks to the Marketing Specialist while maintaining quality oversight; ensure the team operates efficiently and all projects are completed accurately and on time.* Foster a collaborative, creative, and deadline-driven team culture; model professionalism, brand pride, and service orientation in all internal and external interactions.**Budget Management & Vendor Coordination*** Partner with the VP of Products and Services to develop and manage the annual marketing budget; track expenditures, ensure accurate coding of purchases, and provide regular budget-to-actual reporting.* Evaluate and make recommendations on marketing spend across digital ads, print materials, events, sponsorships, and vendor partnerships; prioritize investments that drive measurable ROI.* Negotiate pricing and terms with marketing vendors, media outlets, promotional suppliers, and event vendors to maximize budget efficiency.* Serve as the point of contact for external marketing vendors, creative agencies, print vendors, and media partners; manage vendor relationships, contracts, and deliverable timelines.* Follow company policies and procedures required to comply with applicable data privacy and confidentiality requirements, including but not limited to SOC controls and HIPAA Privacy and Security regulations.* Other duties and responsibilities as assigned.## Qualifications**REQUIRED EDUCATION AND EXPERIENCE*** Bachelor's degree in Marketing, Communications, Business, or a related field required.* 4-7 years of progressive marketing experience, including demonstrated ownership of brand, digital, social media, email marketing, and content functions.* Experience managing or supervising at least one direct report or contract resource.* Demonstrated hands-on experience managing a company website including personally making content updates, publishing blog posts, and maintaining page accuracy; comfortable with CMS platforms (e.g., WordPress), social scheduling tools, and basic web analytics.* Hands-on experience building and sending email marketing campaigns; familiarity with Brevo, Constant Contact, Mailchimp, HubSpot, or a comparable platform.* Experience developing marketing collateral, sales materials, and event support materials from concept through production.* Experience managing vendor relationships including print vendors, digital ad platforms, creative agencies, and promotional suppliers.* Strong project management skills; ability to manage multiple concurrent projects, track deadlines, and coordinate across departments without losing momentum.* Excellent written and verbal communication skills; strong eye for design consistency and brand standards.* Proficiency in Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, and Teams.**PREFERRED EDUCATION AND EXPERIENCE*** Experience in a B2B marketing environment; PEO, HR outsourcing, insurance, financial services, or professional services industry experience strongly preferred.* Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or Canva for design work.* Hands-on experience with paid digital advertising platforms including Google Ads, LinkedIn, Meta, or similar.* Familiarity with SEO best practices and website analytics tools (e.g., Google Analytics).* Experience planning and supporting trade shows, conferences, or company-sponsored events.* Experience with Salesforce or CRM platforms that integrate with marketing workflows. #J-18808-Ljbffr