Social Media Manager

About Us:

Mid-States Distributing is the leading Farm, Ranch, and Home Retail Organization. Our 72+ year old company is owned by 29 independent Farm, Ranch & Home retailers ("Members") who operate approximately 700 stores across the US with combined annual sales in excess of 7.5 billion dollars. Our member/owners retail items such as agriculture parts & supplies, petroleum products, hardware & tools, pet food, lawn & garden, animal health supplies, apparel & footwear, sporting goods, and various other products for the Farm, Ranch, and Home.

We are looking for enthusiastic people who like to win! We place a tremendous amount of emphasis on creating a dynamic and positive company culture. Most of our employees will tell you that Mid-States is the best place they've ever worked. We value high-energy people with positive attitudes who believe in the concept of "serving to wow"! Our consumers are primarily rural people raising kids, pets, cows, and crops so traditional values like God, family, and patriotism are important virtues. So, if you are enthusiastic, competitive, have a great attitude, have excellent written and verbal communication skills, like to build strong relationships, like to win, and refuse to eat meat grown in a lab - Mid-States may be the place for you! If you are not, please apply with our competitors!
POSITION OVERVIEW:

The ideal candidate brings a strong command of platform-specific content strategy, a sharp eye for brand storytelling, and the ability to work cross-functionally with Brand Managers, Creative Services, and agency partners without requiring constant direction. This role demands someone who can read the room on each brand's voice, move quickly on trends, and hold themselves accountable to performance outcomes.

This is a mid-level, independently driven role that requires a confident social media professional capable of owning the full content lifecycle-from strategy and planning to creation, publishing, community management, and performance reporting-across 20+ brands with active support for 6-8 priority brands at any given time.

This is a hands-on, execution-focused role that blends creative and analytical thinking. Success requires strong organizational skills, platform fluency, and the ability to balance multiple brand priorities simultaneously in a fast-paced environment.
KEY RESPONSIBILITIES:

• Serve as the primary point of contact for social media execution between Mid-States private brands, internal stakeholders, and agency partners
• Develop and maintain social media strategies and content calendars for assigned private brands
• Create, schedule, publish, and monitor content across social media platforms including Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn, and emerging channels as appropriate
• Partner with Brand Managers to align social media plans with product launches, seasonal campaigns, promotions, and broader marketing initiatives
• Write social media copy that reflects each brand's unique voice, positioning, and target audience
• Coordinate with Creative Services to develop visual assets, videos, animations, photography requests, and other content needs
• Create basic social media assets and content using tools such as Adobe Creative Cloud, Canva, or similar platforms
• Monitor brand accounts and manage community engagement by responding to comments, direct messages, and customer inquiries in a timely and professional manner
• Escalate customer service issues, product concerns, and reputation management situations to appropriate internal teams
• Identify opportunities to engage with relevant influencers, creators, ambassadors, and industry communities
• Track social media trends, platform updates, and emerging best practices to improve performance and identify new opportunities
• Analyze and report on social media performance, audience growth, engagement metrics, website traffic, and campaign effectiveness
• Provide recommendations for content optimization based on platform insights and performance data
• Collaborate with external agency partners by providing content requirements, campaign support, brand guidance, and creative assets for paid social initiatives
• Assist with photo shoots, video production projects, product launches, trade shows, and brand events by capturing and creating social-first content
• Maintain brand consistency across all social channels while adapting messaging to fit each platform and audience

MINIMUM QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Bachelor's degree in marketing, Communications, Digital Media, Journalism, or a related field preferred, but not required
• 4-6 years of professional social media management experience in-house or at an agency, with a track record of independently owning strategy and execution across multiple platforms and brands
• Demonstrated ability to manage multiple brands or accounts simultaneously with strong organizational systems and minimal oversight
• Deep platform fluency across Facebook, Instagram, TikTok, Pinterest, YouTube, and LinkedIn, including native tools, algorithms, and content best practices for each
• Proven copywriting ability with the range to adapt tone and voice across distinct brand identities
• Experience creating and producing social content using tools such as Adobe Creative Cloud, Canva, CapCut, or equivalent platforms
• Strong analytical skills with hands-on experience using platform analytics tools (Meta Business Suite, TikTok Analytics, Pinterest Analytics, etc.) and the ability to translate data into actionable recommendations
• Experience coordinating with or managing agency relationships, including briefing, feedback, and asset delivery
• Highly organized, deadline-driven, and capable of managing competing brand priorities in a fast-paced environment
• Collaborative and proactive communicator who keeps internal stakeholders informed without requiring constant check-ins
• Self-directed with strong professional judgment. Comfortable making content decisions independently and escalating only when necessary
• Experience with community management and brand reputation monitoring
• Familiarity with paid social strategy and the ability to support agency partners with content and creative assets for paid campaigns
• Retail, consumer goods, farm & ranch, outdoor, or private brand experience is a plus, but not required

TRAVEL:

Some travel may be involved, including attendance at photo shoots, trade shows, and brand events.
OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may enable individuals with disabilities to perform the essential functions.
A few words from our COO:

I have had the pleasure to work for some incredible companies during my career, but Mid-States is truly the best company I have ever worked for. Lead by our dynamic CEO, Tom Mahlke, our team strives to provide a unique, exciting, fun, and fulfilling work environment for our staff. Things like drama, laziness, and entitlement have no place in Mid-States, which makes Mid-States a refreshing place to work. We offer competitive salaries, have a fantastic benefits package, and believe in rewarding those who produce. We serve a wonderful industry, and we are financially sound and growing rapidly. If you are an enthusiastic, high-energy person with a positive attitude and the skills described above, you may have just found the last job you will ever apply for! I look forward to meeting you. - Jeff Rash, COO