Senior Director, Integrated Marketing

Company OverviewEmbark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.Understanding PROCEPT's CultureAt PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!The Opportunity That Awaits YouWe are seeking an exceptionally talented and driven Senior Director of Integrated Marketing to join our rapidly expanding organization. This is a pivotal leadership role for a marketing leader with a proven track record of building, scaling, and operationalizing integrated marketing systems in a high-growth environment.Reporting to the VP of Marketing, this leader will be instrumental in orchestrating how marketing comes together across global markets, audiences, channels, and agency partners to drive measurable business impact. Beyond traditional marketing communications, this role will serve as the central integrator across audience, product portfolio, and corporate initiatives ensuring alignment, consistency, and coordinated execution across all touchpoints.You will act as a “master integrator” and system owner, responsible for translating strategy into integrated marketing plans, aligning agency and internal resources, and ensuring marketing operates as a cohesive, performance-driven engine.What Your Day-To-Day Will InvolveIntegrated Marketing Planning & OrchestrationOwn and drive integrated marketing planning across global markets, audiences, channels, and campaigns, ensuring alignment with portfolio and audience strategies. Translate strategic priorities into clear, actionable plans and briefs that guide internal teams and agency partners. Define priorities, sequencing, and resource allocation to maximize impact and efficiency.What success looks like: Integrated marketing plans established across priority initiatives with clear briefs, aligned stakeholders, and consistent execution across channels.Agency Ecosystem LeadershipLead a multi-partner agency ecosystem, defining roles, responsibilities, and shared standards across strategy, execution, data, and specialized partners. Drive cross-agency integration and alignment to a single plan, ensuring partners operate as one system and deliver coordinated outputs tied to business impact.What success looks like: All priority agencies onboarded and integrated into a unified operating model with clear roles, governance, cadence, and accountability.Data, Insights & Performance IntegrationPartner with data and analytics teams to ensure insights are embedded into integrated marketing planning and execution. Translate performance data into clear actions across agencies and internal teams, ensuring insights inform briefs, campaigns, and optimization efforts.What success looks like: Data and insights consistently integrated into planning and execution, with visible improvements in campaign optimization and decision-making speed.Operating Model & Ways of WorkingDesign and refine integrated ways of working, including planning cadence, governance, workflows, and decision rights. Establish scalable, globally consistent processes that transform marketing into a coordinated, repeatable system across internal teams and external partners.What success looks like: Standardized operating cadence and governance model fully implemented and adopted across teams and agencies.Executive & External Communications AlignmentPartner with cross-functional leaders to support external communications, including media interactions, press releases, executive communications, and thought leadership. Ensure consistency and alignment of messaging across HCP, patient, and corporate audiences.What success looks like: Consistent messaging and narrative alignment across key campaigns, audiences, and external communications.The Qualifications We Need You to PossessStrategic and systems-oriented leader with the ability to design and implement operating models, governance structures, and scalable processesExperience working within or leading complex agency ecosystems (e.g., agency-side account management, strategy, or integrated planning roles) strongly preferredBachelor’s degree in Marketing, Communications, Business, or a related field10–15+ years of progressive experience in marketing, with 5–7+ years in leadership rolesDemonstrated experience leading integrated marketing across diverse markets and regulatory environmentsProven experience managing external vendors and agencies, including complex, multi-partner ecosystemsExperience operating at an enterprise level, influencing cross-functional stakeholders and driving alignment across complex organizationsProven ability to operate in ambiguity, define structure, and build scalable processes in high-growth environmentsDemonstrated ability to translate marketing strategies into effective, cross-channel campaigns and executionAbility to travel up to 30% of the timeAbility to be in the San Jose office regularly, with flexibility based on business needsThe Qualifications We Would Like You to PossessExperience within medical device, healthcare technology, or related industry preferredDemonstrated expertise in developing and executing integrated campaigns that drive awareness and market adoptionExperience developing messaging and content strategies across HCP, patient, and hospital executive audiencesFamiliarity with global marketing execution across regions, including adapting campaigns for local market needsDeep understanding of digital marketing ecosystems, including SEO/SEM, social, email, paid media, and analyticsStrong project and program management capabilities, with the ability to manage multiple priorities, stakeholders, and deadlinesProven ability to collaborate effectively across diverse functional teams and geographies within complex, matrixed organizationsPay Range for this role:$259,360 to $305,130SummaryLocation: California - San JoseType: Full time