Senior Vice President, Consumer Brands

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the SVP role we have open.

What we’re looking for : A Senior Vice President for MSL’s Consumer practice in our NYC office who can drive modern, social-first marketing at scale and lead a high-performing business.

What you bring to the table: You’re a social-native leader who thinks like a creator, operates like a brand strategist, and leads like a business owner and coach. You don’t treat social as an extension of earned – you start there. You have strong instincts for what drives conversation, understand how culture shows up on social, and can move quickly to connect brands to those moments in ways that feel authentic and relevant.

• Deep experience leading social-first, digitally-led programs for major brands
• A clear point of view on how earned, social, influencer, and owned work together and how to make them mutually reinforcing
• Understanding of how Gen Z and Millennial audiences engage with content, communities, and brands
• Proven ability to build and sustain trusted, senior client relationships
• A leadership style that develops teams, raises the bar, and creates a culture of continuous learning.

Here’s our promise: Give us your all, and we’ll provide the space and inspiration to go wherever you want to go. You’ll bounce ideas off of and get feedback from the industry’s best thinkers. You won’t be a part of the conversation, you’ll create it.

Responsibilities:

• Serve as senior business lead for high-profile integrated packaged goods account; guiding strategic communications and marketing decisions
• Maintain a deep understanding of the clients’ business, priorities, challenges and the competitive landscape
• Push beyond traditional PR programs; champion bold, culturally relevant ideas that are built for social platforms
• Ensure thoughtful integration across earned, social, influencer, owned and paid, with clear roles and amplification strategies
• Build trusted, senior client relationships grounded in strong counsel and delivery excellence
• Manage, coach and motivate employees and serve as a leader of the practice, driving upskilling and practice/agency culture
• Oversee account operations, including staffing, financial performance and organic growth

Requirements/Skills:

• Strong instincts for what drives engagement on social including formats, platform behaviors, trends, and participation-driven content
• 12+ years experience in communications, marketing, or related field
• Proven ability to lead large, integrated, multi-million-dollar businesses
• Strong background in CPG and/or retail space
• Deep understanding of modern communications across social, digital, influencer, earned and paid with a clear point of view of how they work together
• Demostrated experience developing and leading social-first, culturally relevant campaigns
• Strong track record integrating with agency partners to deliver comprehensive campaigns
• Excellent communication and presentation skills, with the ability to distill ideas into clear, compelling narratives
• Highly collaborative, adaptable, and comfortable operating in a fast-moving environment
• Proactive, high-energy leader with experience building and motivating teams; sets the pace and expectations
• Bilingual or international experience is a plus

Compensation Range: $180,215- $299,637 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.