Product Marketing Manager

Job Summary The Product/Brand Manager has a dual role to be responsible for the product management and brand management for Onkos Surgical. The Product/Brand Manager will be responsible for managing outside marketing and promotional vendors, managing activities related to advertising and promotion and supporting product development initiatives. Working with the entire team and key opinion leaders, the Product/Brand Manager will collaborate to develop a winning marketing strategy. Responsibilities Product Management – Provide direction and marketing representation into the Design Control Process for new product development. Emphasis will be on gathering VOC throughout all phases of product development and includes the development of marketing questionnaires, arranging product evaluations, and implementing competitive research and post market surveillance. The Product/Brand Manager will be responsible for the Orthopedic oncology product line commercialization strategy. Brand planning – Support Onkos corporate branding initiatives as well as product branding. Implement approved strategies within agreed budgets. Ensure strategies accommodate the changes taking place in the market and respond to customer and patient needs. KOL Management - Develop effective relationships with key opinion leaders and maintain strong working relationships with both internal and external customers to support current and future objectives. Align internal resources with customer requirements to implement programs and find solutions to field challenges. Interdepartmental Collaboration - Communicate effectively with the entire team and provide support as needed to improve speed to market and manage critical business objectives. Establish, develop and maintain field contact with Regional Sales Director’s and distributors in key markets. Product Champion – Become recognized as a Musculoskeletal Product Champion by developing and continuously updating knowledge on the product, procedures and market to effectively support the products at launch. Support sales and medical education training programs. Requirements Passion to serve and be an advocate for patients by supporting the needs of their caregivers and the Onkos Surgical sales team. Embody a patient/caregiver/customer first attitude throughout execution of all tasks. Eagerness to help build a company. Bachelor’s degree required. MBA or Master’s degree a plus 4+ years’ experience in Medical Device Marketing, Brand Management and/or Product Management Demonstrated experience in product and project management, especially new product launches Ability to identify new business development initiatives Knowledge of financial planning and budget management Comfortable interacting with surgeons, sale force and hospital administration in a positive manner that represents the corporate image and message at all times Good analytical skills Goal focused, task oriented, able to communicate well. #J-18808-Ljbffr Onkos Surgical