National Director of Sales (United States)

AVFX is looking for a hands-on National Director of Sales to lead and strengthen our sales organization across regions. You’ll coach sales leaders and Account Executives, shape deal strategy, improve sales execution, and create stronger alignment among Sales, Operations, Production, Marketing, Sales Operations, and Finance.

This is a high-impact opportunity for an experienced sales leader who enjoys developing people, solving complex commercial challenges, and turning strategy into disciplined action. You’ll help us win new business, retain and expand valued client relationships, and build consistent practices that support exceptional client outcomes and sustainable company growth.

Live Events and AV industry experience is required.

What You’ll Do

• Lead and develop the sales team. Set clear expectations, coach Regional Sales Managers and Account Executives, and build a national culture of accountability, collaboration, and follow-through.
• Coach deals and shape sales strategy. Help team members navigate important opportunities, client challenges, pricing concerns, competitive threats, renewal risks, and closing strategies without taking ownership away from account leaders.
• Own sales approvals and execution. Serve as the primary sales contact for approvals, process questions, exceptions, and implementation of agreed sales practices.
• Strengthen cross-functional alignment. Partner closely with Operations, Production, Resource Planning, Sales Operations, Finance, and Marketing so client commitments, timelines, production needs, and handoffs are clear.
• Balance retention and growth. Help the team protect and expand existing client relationships while building disciplined habits around prospecting, qualification, and new-account development.
• Lead Business Development. Set priorities, qualification standards, opportunity assignments, handoff expectations, and follow-up accountability for Business Development, while maintaining a strong partnership with Marketing.
• Improve visibility and forecasting. Lead sales meetings, pipeline reviews, deal reviews, and Business Development reviews; provide executive leadership with clear insight into performance, pipeline health, forecast risk, retention concerns, and growth progress.
• Build accountability. Address execution gaps directly and participate in hiring, performance management, corrective action, and termination recommendations for Sales and Business Development team members.

What You Bring

• Demonstrated success in the AV industry, leading, coaching, and holding sales teams accountable in a multi-region or similarly complex environment
• Strong commercial judgment and the ability to guide deal strategy, pricing conversations, opportunity qualification, and closing plans
• Excellent communication skills, with the ability to create clarity, build trust, and influence across functions and levels
• A practical, hands-on leadership style that balances support for the team with clear expectations and measurable follow-through
• Experience strengthening client retention while developing disciplined new-business and prospecting practices
• Ability to partner effectively with Operations, Production, Marketing, Finance, and Sales Operations
• Expertise in using CRM data, pipeline reviews, and forecasts to improve decisions and performance
• Sound judgment when resolving issues, approving exceptions, and escalating recurring risks
• Commitment to collaborative leadership and to building a consistent, high-performing sales culture

How We’ll Measure Success

You’ll make an impact by building a sales organization that is well supported, consistently led, and accountable. Early indicators of success will include:

• More useful sales meetings, pipeline reviews, and deal conversations
• Faster, clearer sales approvals and process decisions
• More accurate CRM information and more reliable forecasts
• Consistent attention to client retention and account growth
• More disciplined new-account development
• Better-qualified Business Development opportunities and cleaner handoffs
• Earlier, more productive collaboration between Sales, Operations, and Production
• Greater leadership confidence in sales priorities, pipeline health, and team direction