Marketing Manager

DescriptionKforce has a client that is seeking a Marketing Manager in Redmond, WA.Roles and Responsibilities:Subscription Strategy & Business Growth:* Help define and execute growth strategies for Minecraft's subscription portfolio, including Realms, Realms Plus, Marketplace Pass, and future offerings* Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value* Partner with business and product stakeholders to influence subscription strategy and future investmentsProduct Marketing Leadership:* Serve as the primary marketing partner to the subscriptions product team, helping shape product roadmaps, customer experiences, value propositions, and launch strategies* Bring customer, market, and competitive insights into product planning to help influence future subscription offerings and experiences* Act as the marketing lead for the subscriptions business across key stakeholder groupsGo-to-Market & Launch Excellence:* Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives; Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, and adoption* Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retentionFranchise Integration & Subscription Advocacy:* Act as the subject matter expert for subscriptions across Minecraft marketing efforts, ensuring subscription offerings are integrated into major game drops, seasonal campaigns, retail moments, creator initiatives, and franchise activations* Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation across the Minecraft ecosystemRequirements* 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines* Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings* Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams* Excellent communication, presentation, and project management skillsPreferred Qualifications:* Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses* Experience working with affiliate marketing, paid media, CRM/lifecycle marketing, or growth marketing channels* Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology* Knowledge of Minecraft and passion for gaming, online communities, and player engagementJob TypeContractCompensation45 - $47