Growth Marketing Specialist

The Vine Group | Carmel, Indiana

Salary: $75,000–$85,000 annually, plus benefits

Schedule: Full-time, in-office, 5 days per week at our Carmel headquarters

Reports to: Senior Director of Marketing

About the Opportunity

We're looking for a hands-on, ambitious marketer who knows how to build, launch, and optimize campaigns that grow a business. We want to hire a person who has real experience working inside Google Ads, Meta Ads, and other marketing platforms, directly creating campaigns, managing budgets, testing new approaches, and improving results. The ideal candidate has built and run campaigns for years and knows what to do next because they've done it before.

The Vine Group is the parent company of six direct-to-consumer brands across several industries, including a winery, premium meats, and pet food. Our marketing team serves as an internal resource for these brands, providing expertise and hands-on execution to support their business goals. While much of our work focuses on ecommerce, we also drive customers to the winery's physical retail locations.

We're a small, hands-on team that believes great ideas are only valuable when you put them into action. We roll up our sleeves, dig into problems, experiment with solutions, and figure out how to make things work. There's no large department to hand things off to, and that's part of what makes the work fun and rewarding.

Our immediate priority is digital advertising, particularly Google Ads and Meta. You'll take ownership of the day-to-day execution of these campaigns across our brands, identify what's working, fix what's not, and continually look for ways to improve performance.

But we're not hiring someone to spend their entire career managing digital ads. We're looking for a marketer who's excited to explore new opportunities across both digital and traditional marketing channels. We want someone who can find creative, sometimes unconventional ways to reach customers, build awareness, and drive sales. You'll have the opportunity to experiment, develop new skills, and make an impact across many different areas of marketing.

What You'll Do

Build, Launch & Optimize Advertising

• Personally build, launch, manage, and optimize Google Ads and Meta campaigns across our portfolio of brands.

• Audit existing campaigns, identify underperforming areas, and make changes that improve results.

• Manage advertising budgets with a focus on customer acquisition, efficiency, and profitability.

• Test new audiences, creative, messaging, landing pages, and campaign structures to find what drives conversions.

• Scale successful campaigns, cut what isn't working, and continuously improve performance.

• Work with the team to develop and execute promotions, product launches, and customer acquisition campaigns.

Find New Ways to Grow

• Look beyond our existing advertising channels to identify new ways to acquire customers and grow our brands.

• Research, test, and execute marketing opportunities across both online and offline channels.

• Bring creative ideas to the table, including approaches we haven't tried before.

• Take ideas from concept to execution, testing what works and building on successful efforts.

• Adapt your approach across six different brands, audiences, products, and business objectives.

Measure, Test & Improve

• Use campaign performance, customer behavior, and ecommerce data to decide what to change next.

• Monitor metrics like ROAS, CAC, conversion rates, and customer lifetime value to understand whether campaigns are producing profitable growth.

• Turn what you learn into action by adjusting campaigns, testing new approaches, and improving results.

Expand Your Impact

• Get involved in ecommerce, email marketing, customer retention, website optimization, promotions, and other marketing initiatives.

• Explore new technologies, automation, AI, and other tools that can make our marketing more effective.

• Develop new skills and take on different types of marketing work as business priorities evolve.

What We're Looking For

• 3 to 6 years of professional marketing experience, including substantial hands-on experience building and managing Google Ads and Meta campaigns.

• Proven campaign execution. You've personally built, launched, managed, and improved paid advertising campaigns with meaningful monthly budgets. You can walk us through campaigns you've worked on, the changes you made, and the results you achieved.

• Hands-on experience with Shopify or a similar ecommerce platform, and Mailchimp.

• Good marketing judgment: You know when to scale what's working, cut what isn't, and test something new.

• Strong initiative. You take action and finish what you start.

• A willingness to roll up your sleeves and handle the actual execution, not just come up with ideas or tell someone else what to do.

• A natural curiosity about marketing, customer behavior, and finding new ways to grow a business.

• Strong communication skills and the ability to work collaboratively across multiple brands and priorities.

What Will Set You Apart

• Experience with ecommerce brands and direct-to-consumer customer acquisition.

• Familiarity with GA4, Google Tag Manager, and ecommerce analytics tools.

• Experience with conversion rate optimization, A/B testing, or landing page development.

• Experience executing email marketing campaigns, customer retention programs, or other lifecycle marketing initiatives.

• Exposure to traditional advertising, local marketing, or customer acquisition channels beyond digital advertising.

• An interest in automation, AI, and finding smarter ways to work.

• Experience working across multiple brands, business models, or industries.

The Kind of Person Who Will Thrive Here

You don't need to know everything. In fact, we expect there will be plenty you haven't encountered yet. What matters is how you approach those situations.

You're someone who likes making things happen. When you see an opportunity, your instinct is to figure out how to try it. You enjoy building campaigns, testing ideas, solving problems, and seeing the results of your work. You're comfortable getting into the details, figuring out what's working, and making changes to improve performance.

You don't need someone to hand you a detailed playbook for every task. You ask thoughtful questions, take initiative, and follow through. You're comfortable wearing different hats and figuring things out along the way.

You're confident in the skills you've developed, but you're not interested in being defined by them forever. You want to keep learning, expanding your capabilities, and becoming a more complete marketer.

Most importantly, you're interested in building a career, not just filling a position. As our business evolves, we want someone who's excited to evolve with it.

If you're a motivated, hands-on marketer who loves building campaigns, finding creative ways to grow a business, and turning ideas into results, we'd love to hear from you.