Site Director

ABOUT THIS ROLE

Audible's Consumer Insights team is seeking a consumer research expert to lead and evolve our creative ad testing program while serving as a strategic research partner to our Marketing, Creative, and Brand teams. As Audible’s global brand grows, this role will ensure our advertising creative and messaging resonate with the right audiences, in the right channels, at the right moments—optimizing campaigns before launch and measuring their effectiveness in‑market. Beyond creative testing, you will shape messaging platforms and communication strategies, and champion the integration of AI and emerging technologies into our research toolkit.

ABOUT YOU

You are passionate about the intersection of consumer insights and creative effectiveness. You understand how great advertising works, what makes consumers pay attention, feel something, and take action, and you know how to measure it rigorously. You think beyond individual ads to the broader messaging ecosystem, and you thrive in a fast‑paced, collaborative environment.

RESPONSIBILITIES

Lead and evolve the global Creative Ad Testing program, designing and managing robust pre‑launch testing methodologies (e.g., animatic testing, concept testing, copy testing). Shape messaging strategy through consumer understanding, testing and informing value propositions and communication frameworks across marketing. Partner with brand, creative, growth, media, and content marketing teams to provide consumer‑grounded strategic guidance on campaign development, messaging strategy, audience targeting, and creative optimization. Establish and communicate clear research timelines, integrating milestones into broader campaign and go‑to‑market schedules. Synthesize findings from creative tests, messaging research, campaign tracking, and ad effectiveness studies into clear strategic recommendations and executive‑ready presentations. Build and manage a repository of creative best practices, messaging learnings, testing results, and effectiveness benchmarks. Pioneer AI and emerging technology integration, exploring and evaluating AI‑powered tools and methodologies such as AI‑driven creative analysis and automated sentiment analysis. Maintain agency and vendor relationships, ensuring quality, efficiency, and innovation in research partnerships. Collaborate with Marketing Analytics to link creative testing insights with in‑market performance data (e.g., brand lift studies, incrementality tests, media mix modeling).

BASIC QUALIFICATIONS

Bachelor's degree in communications, marketing, advertising or business. 7+ years of professional research/insights experience, with 3+ years in advertising and creative research. Experience with creative/ad testing methodologies (pre‑testing, post‑testing, concept testing, copy testing, campaign tracking). Experience managing research programs across multiple markets/geographies. Understanding of the creative development process and how research integrates into campaign workflows. Ability to translate complex data into compelling strategic recommendations that influence creative and marketing decisions. Project management skills to manage multiple concurrent studies and stakeholder relationships. Experience with both quantitative and qualitative research methodologies (surveys, focus groups, IDIs, online communities, etc.). Proficiency with analytical tools (SPSS, R, SAS, etc.) and survey/testing platforms (Qualtrics, Zappi, or similar).

PREFERRED QUALIFICATIONS

Advanced Degree (e.g., MBA, MA in Psychology, MS in Market Research, etc.). Experience in entertainment, media, subscription, or consumer technology industries. Understanding of AI applications for creative research and advertising effectiveness measurement, and current research trends. Experience partnering with creative agencies and in‑house creative teams to integrate research into the creative development process. Familiarity with media effectiveness measurement (brand lift, MMM, attribution) and how creative quality impacts media performance. Excellent communication, interpersonal, and analytical skills with the ability to present insights clearly and persuasively to creative, marketing, and senior leadership audiences.

LEGAL STATEMENTS

Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence; and following all federal, state, and local laws and Company policies. Criminal history may be considered in line with the Los Angeles County Fair Chance Ordinance.

ABOUT AUDIBLE

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers’ daily lives. We are a global company with an entrepreneurial spirit, building a culture of creativity and inclusion based on our People Principles and our mission to build more equitable communities. #J-18808-Ljbffr CBRE Group