Senior Social Media Manager

The Senior Social Media Manager is responsible for leading the executional strategy, planning, and implementation of social content across the brand’s social platforms. This role focuses on bringing social programs to life through exceptional execution—ensuring content, influencer activations, and events are optimized for performance, brand consistency, and audience engagement.

They translate high‑level brand and creative strategies into actionable, platform‑specific plans that drive measurable results, working closely with strategists, creative partners, and cross‑functional teams to ensure alignment and excellence across every aspect of execution.

Role Responsibilities

• Lead the executional strategy for social, translating overarching brand and campaign strategies into actionable social plans and content calendars.
• Build and manage monthly social content calendars across all scoped platforms, ensuring alignment with campaigns, tentpoles, evergreen, and influencer content.
• Ensure all planned content aligns with brand voice, tone, and platform best practices.
• Identify optimization opportunities and platform trends to inform future planning and execution.

Content Creation & Management

• Oversee the development, curation, and publishing of content across social channels.
• Partner closely with creative, influencer, and production teams to bring social programs to life efficiently and at the highest quality.
• Ensure content delivery and approvals are completed on time and in alignment with brand/legal standards.

Community & Engagement

• Oversee proactive and reactive community management execution, ensuring alignment between content and community tone.
• Partner with community management teams to elevate audience engagement and sentiment insights into actionable next steps.
• Serve as the main client and internal point of contact for influencer and ambassador programs.
• Partner with influencer agencies during discovery and negotiation, ensuring creator selections align with social strategy.
• Oversee integration of influencer activations into broader social and campaign plans.
• Monitor performance and content quality, escalating issues and recommending optimizations.

Performance & Insights

• Define and evolve success metrics that map back to brand and business goals.
• Deliver monthly reports with actionable insights on organic and influencer performance.
• Translate data into clear recommendations to inform ongoing optimizations.

Cross‑Functional Collaboration

• Collaborate with paid media, creative, community management, and client brand teams to ensure full‑funnel alignment.
• Identify opportunities for paid amplification and creative optimization based on performance insights.
• Act as the connective tissue between brand stakeholders, influencer partners, and internal social/creative teams.

Events & On‑Site Social Production

• Lead on‑site social coverage for major events including weekend support and travel.
• Coordinate with production and creative partners to ensure content capture, editing, and publishing are executed efficiently and effectively.

Administrative & Reporting

• Submit weekly timesheets with task‑level clarity.
• Maintain all shared calendars, decks, and reports in client‑approved formats.
• Attend required client and internal check‑ins, maintaining clear communication and documentation.

Success in Role Will Be Measured By

• On‑time delivery of monthly content calendars and influencer/creator activations.
• Clear, actionable reporting demonstrating impact of social efforts on business goals.
• Effective cross‑functional collaboration and partner management.
• Strong understanding of executional strategy and ability to operationalize creative direction.
• Proactive identification of opportunities to optimize and scale social performance.

Required Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 4–7 years of experience managing social media programs across B2C or B2B brands.
• Proven experience in leading content planning and execution across multiple platforms (Instagram, TikTok, Facebook, Threads, X).
• Deep understanding of social platform best practices and organic growth principles.
• Strong communication, presentation, and stakeholder management skills.
• Experience collaborating with influencer partners, agencies, and creative teams.
• Familiarity with social analytics tools and ability to translate data into insights.
• Experience mentoring junior team members or freelancers.