VP, Marketing

Highlights Location Remote, US Start Date Nov 2, 2026 Work Location Allows Remote Work Skills VP Marketing Description About MatrixCare MatrixCare provides software solutions to more than 15,000 providers supporting skilled nursing, senior living and long-term care, life plan communities, and home health and hospice care. A multi-year winner of the Best in KLAS award, MatrixCare is trusted by thousands of facility-based and home-based care organizations to improve provider efficiencies and promote a better quality of life for the people they serve. For more information, visit About The Role MatrixCare is seeking a Senior/Vice President of Marketing to lead the marketing function end to end, from strategy through execution. This is a senior, executive-facing role that manages all marketing, including brand, demand generation, and sales enablement, with demand generation as the core mandate. This role owns the engine that fills the sales pipeline: campaigns, content, digital, and events, and turns the existing customer base into a growth channel. What You'll Do Own marketing strategy and budget, defining the KPI set and reporting a single source of truth to the executive team on a regular cadence. Define one brand architecture and positioning strategy across MatrixCare and its sub-brands, and own brand standards across all customer-facing materials. Build and run demand generation programs against defined pipeline targets by care setting, partnering with Sales and RevOps on lead scoring and handoff protocol. Own events and field marketing strategy, including major industry conferences, the MatrixCare user conference, and sales meetings, with defined budget and ROI targets. Build customer marketing programs (case studies, reference program, community) that turn the existing provider base into a growth engine for renewal and expansion. Own product positioning and messaging across the portfolio, competitive intelligence, and battlecards, and build campaigns for major product launches. Own sales enablement materials and content strategy, including website, thought leadership, and analyst/KLAS engagement. Manage and develop the marketing team, assessing structure and skills against these outcomes and filling gaps as needed. Partner with Customer Success and RevOps on customer health signals to inform expansion campaigns. What You'll Bring Required Qualifications 10+ years in B2B marketing, with meaningful time leading and managing a marketing team. Track record of building demand generation programs that tie to pipeline and revenue outcomes, not just brand or awareness metrics. Can demonstrate specific, quantified outcomes across pipeline generation, brand consolidation, or customer marketing/advocacy program impact. Preferred Qualifications Healthcare IT, EHR, or post-acute market experience. Experience building customer marketing or advocacy programs in a large-install-base business. What Success Looks Like Volume and quality of new pipeline generated against target, marketing pipeline-to-closed-won conversion, and cost per lead. Clarity and consistency of brand and positioning. Customer marketing's contribution to renewal and expansion pipeline. Why Join MatrixCare? At MatrixCare, we are committed to fostering a culture where teammates can grow their careers and make an impact on the healthcare industry. We offer opportunities to contribute to innovative solutions that help improve care delivery, while benefiting from a flexible and supportive work environment. Our teammate value proposition includes comprehensive health and wellness benefits, flexible time off, professional development opportunities, and a collaborative culture built on trust, innovation, and teamwork. By joining MatrixCare, you'll be part of a purpose-driven organization dedicated to advancing healthcare technology and creating an exceptional experience for both teammates and customers. Compensation & Benefits $250,000-$340,000 We are shaping the future at MatrixCare, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world's best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. This position qualifies for a comprehensive benefits package and individual pay decisions are based on a variety of factors, such as the candidate's geographic work location, relevant qualifications, work experience, and skills. At MatrixCare it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Work Environment / Location Expectations Remote (US) Willing to travel as required Equal Employment Opportunity / Legal Statements MatrixCare is committed to fostering a diverse, inclusive, and equitable workplace where every individual is treated with respect and dignity. We are an Equal Opportunity Employer and make employment decisions based on qualifications, merit, business needs, and performance, without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law. We are dedicated to providing equal access to opportunities and reasonable accommodations throughout the recruitment and employment process, ensuring that all teammates can contribute, grow, and succeed in an environment where diverse perspectives are valued and encouraged. #J-18808-Ljbffr