Public Relations Specialist /Marketing Specialist - Hybrid

Job Description

Job Description

Duration: 12+ Months

Hours per week: (1040 hours/52 weeks = 20 hours per week)

Job Description:

• The position presents opportunities for the selected candidate to contribute to the design of the upcoming program changes and expansion efforts of work-based learning activities across the state.
• This position is hybrid, where the candidate works in person at the SCHEV office in downtown Richmond, Virginia, and has an opportunity to telework. However, this is determined on an individual basis.
• This position is considered a temporary position.
• The department is seeking an individual with strong written and oral communication and marketing skills to fill the position of the Marketing Specialist to assist the state agency with the Innovative Internship Fund and Program (IIF&P), as created in 2019 in statute (see Va. Code § 23.1-903.4), which expands paid and credit-bearing opportunities for student internships and other work-based learning opportunities in collaboration with employers. The IIF&P is known externally as the Virginia Talent + Opportunity Partnership (V-TOP).
• The Public Relations and Marketing Specialist (Temp) will leverage their expertise in marketing, digital marketing, website management and best practices in public relations and marketing to support various V-TOP initiatives. These initiatives focus on preparing employers, students, and institutions of higher education to expand work-based learning opportunities in the Commonwealth significantly. Specifically, the incumbent will assist the V-TOP team in promoting the program efforts across Virginia-based institutions and employers.

Duties:

• Create marketing materials (print, digital, and multimedia) for the V-TOP initiative and regional partners, ensuring alignment with brand guidelines.
• Support newsletter production by drafting content, editing submissions, and managing distribution schedules.
• Assist with social media management, including content creation, scheduling, posting, and responding to engagement across platforms.
• Support marketing campaigns and promotional activities for V-TOP signature events such as Virginia Intern Day, regional showcases, and statewide initiatives.
• Monitor and update the website, ensuring accurate and current content, event information, and resources.
• Write press releases, news articles, and feature stories highlighting program milestones, success stories, and stakeholder engagement.
• Conduct interviews with students, employers, and partners to capture stories and testimonials.
• Gather information from stakeholders about V-TOP activities, outcomes, and events for use in marketing and reporting.
• Create event collateral such as programs, signage, banners, and digital promotions.
• Coordinate with regional teams to gather photos, videos, and other media for campaigns and archives.
• Maintain a photo and video library for marketing and communications use.
• Track media coverage and provide regular performance reports on communications.
• Ensure consistent branding and messaging across all platforms and materials.
• Assist with managing the activities of the external marketing firm support.
• Assist with virtual and in-person event support, including live social media coverage, photography, and video.
• Collaborate on new marketing ideas to increase visibility, reach, and stakeholder engagement.

Minimum Qualifications:

• A minimum of 3-5 years of experience in marketing, website development and management, digital marketing, and advertising.
• At least 3-5 years of experience in applying public relations and marketing principles within an organization.
• Assist in publishing communications to internal and external audiences, including press releases and social media campaigns.
• Advanced proficiency in WordPress, Canva, and Adobe Creative Suite.
• Proficiency in social media platforms (e.g., Instagram, LinkedIn, Facebook, and YouTube) and best practices
• Excellent attention to detail.

Special Requirements:

• This position requires a self-starter who is flexible and capable of supporting the V-TOP team in marketing and promoting various facets of the Virginia Talent + Opportunity Partnership.
• INSTRUCTIONS FOR APPLICANTS
• Cover letter and resume are required. The applicant may submit one or two additional documents, such as a short writing sample or other work product, to demonstrate relevant skills

22nd Century Technologies, Inc. (TSCTI) is one of the fastest-growing IT Services Integrators and Workforce Solutions providers in the United States. Founded in 1997, TSCTI is a Certified National Minority Business Enterprise (MBE) with a workforce of 6,000+ professionals, including 600+ Cybersecurity Subject Matter Experts (SMEs), delivering mission-critical solutions across all 50 U.S. states, Canada, and Mexico.

Headquartered in Princeton, NJ, and McLean, VA, with 14 regional offices nationwide, TSCTI provides comprehensive solutions in Digital Transformation, Artificial Intelligence (AI), Cybersecurity, Cloud Computing, IT Infrastructure, Enterprise Modernization, DevSecOps, Managed Services, Workforce Solutions, and Healthcare Staffing. We are a trusted partner to Federal, State, Local, Education (SLED), Healthcare, and Commercial organizations, delivering innovative technology and talent solutions that enable our clients to achieve their strategic objectives.

As one of the nation's leading Healthcare Workforce Solutions providers, TSCTI supports federal healthcare systems, Veterans Affairs (VA) Medical Centers, state and local healthcare agencies, hospitals, clinics, laboratories, long-term care facilities, and commercial healthcare organizations. We recruit and place highly qualified healthcare professionals across a wide range of specialties, including physicians, advanced practice providers, registered nurses, allied health professionals, behavioral health specialists, laboratory personnel, pharmacy professionals, and healthcare administrative staff. Our healthcare solutions ensure continuity of care while maintaining the highest standards of clinical excellence and regulatory compliance.

With a strong commitment to quality and compliance, TSCTI operates through CMMI Level 3 (Development & Services) and ISO 9001, ISO 20000, and ISO 27001 certified processes, ensuring consistent service excellence, operational maturity, and information security. Today, we proudly support 14 of the 15 Federal Executive Departments, 37 Federal agencies, 50 State governments, 115+ Local agencies, 37 School Districts, numerous healthcare organizations, and 80+ Fortune 500 and commercial clients.

TSCTI has earned numerous industry recognitions, including being named among Forbes America's Best Large Employers, Forbes Best Employers for Veterans, Forbes Best Employers for Tech Workers, Newsweek's America's Greatest Workplaces for Diversity, and a 13-time Inc. 5000 honoree. The company has also been recognized by the Washington Business Journal as one of the Best Places to Work and continues to expand its capabilities through strategic innovation, acquisitions, and investments in emerging technologies.

At TSCTI, our people are our greatest strength. We are committed to fostering an inclusive, collaborative, and growth-oriented workplace where innovation thrives and careers flourish. Whether delivering cutting-edge technology solutions or connecting exceptional talent with meaningful careers, we consistently exceed our clients' expectations while empowering our employees to succeed.

Equal Opportunity Employer

22nd Century Technologies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Company Description

22nd Century Technologies, Inc. (TSCTI) is one of the fastest-growing IT Services Integrators and Workforce Solutions providers in the United States. Founded in 1997, TSCTI is a Certified National Minority Business Enterprise (MBE) with a workforce of 6,000+ professionals, including 600+ Cybersecurity Subject Matter Experts (SMEs), delivering mission-critical solutions across all 50 U.S. states, Canada, and Mexico.\r\n\r\nHeadquartered in Princeton, NJ, and McLean, VA, with 14 regional offices nationwide, TSCTI provides comprehensive solutions in Digital Transformation, Artificial Intelligence (AI), Cybersecurity, Cloud Computing, IT Infrastructure, Enterprise Modernization, DevSecOps, Managed Services, Workforce Solutions, and Healthcare Staffing. We are a trusted partner to Federal, State, Local, Education (SLED), Healthcare, and Commercial organizations, delivering innovative technology and talent solutions that enable our clients to achieve their strategic objectives.\r\n\r\nAs one of the nation's leading Healthcare Workforce Solutions providers, TSCTI supports federal healthcare systems, Veterans Affairs (VA) Medical Centers, state and local healthcare agencies, hospitals, clinics, laboratories, long-term care facilities, and commercial healthcare organizations. We recruit and place highly qualified healthcare professionals across a wide range of specialties, including physicians, advanced practice providers, registered nurses, allied health professionals, behavioral health specialists, laboratory personnel, pharmacy professionals, and healthcare administrative staff. Our healthcare solutions ensure continuity of care while maintaining the highest standards of clinical excellence and regulatory compliance.\r\n\r\nWith a strong commitment to quality and compliance, TSCTI operates through CMMI Level 3 (Development & Services) and ISO 9001, ISO 20000, and ISO 27001 certified processes, ensuring consistent service excellence, operational maturity, and information security. Today, we proudly support 14 of the 15 Federal Executive Departments, 37 Federal agencies, 50 State governments, 115+ Local agencies, 37 School Districts, numerous healthcare organizations, and 80+ Fortune 500 and commercial clients.\r\n\r\nTSCTI has earned numerous industry recognitions, including being named among Forbes America's Best Large Employers, Forbes Best Employers for Veterans, Forbes Best Employers for Tech Workers, Newsweek's America's Greatest Workplaces for Diversity, and a 13-time Inc. 5000 honoree. The company has also been recognized by the Washington Business Journal as one of the Best Places to Work and continues to expand its capabilities through strategic innovation, acquisitions, and investments in emerging technologies.\r\n\r\nAt TSCTI, our people are our greatest strength. We are committed to fostering an inclusive, collaborative, and growth-oriented workplace where innovation thrives and careers flourish. Whether delivering cutting-edge technology solutions or connecting exceptional talent with meaningful careers, we consistently exceed our clients' expectations while empowering our employees to succeed.\r\n\r\nEqual Opportunity Employer\r\n\r\n22nd Century Technologies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.