Marketing Associate

Marketing Generalist

We are seeking a hands-on marketing generalist who can write, design, and execute quickly, tackling a wide range of marketing initiatives across digital, legacy media, in-store, and social channels. This is an independent contractor role with a flexible schedule and an estimated 10-15 hours of work per week.

Content & Campaign Execution

• Write and build email campaigns in Mailchimp
• Create social media posts
• Create in-store signage and promotional materials
• Help execute seasonal promotions (sales, events, product features)

Creative Production

• Design simple graphics using Canva or similar tools
• Create basic ad creatives and promotional visuals
• Capture in-store content (photos, short videos, product highlights)

Website & Ecommerce Support

• Update website banners and promotional content
• Assist with product merchandising and landing pages
• Help improve product pages and messaging

Advertising Support

• Assist with Facebook/Instagram ad setup and creative testing
• Help develop ad copy and promotional angles

Core Skills

• Strong writing ability
• Basic design skills. E.g. Canva, Adobe, or similar
• Comfortable using marketing tools - Meta Business Suite, Google Adwords, Mailchimp
• Basic HTML knowledge

Mindset

• Able to move quickly and execute without overthinking
• Comfortable wearing multiple hats
• Practical and detail-oriented
• Willing to take initiative and run with ideas

Bonus (Not Required)

• Experience with ecommerce platforms (BigCommerce, Shopify, etc.)
• Interest in pets, retail, or workwear

Schedule & Location

• Part-time approximately 10-15 hours per week
• Primarily based at our Airport Rd location in Allentown
• Occasional visits to other locations for content