Social Media Manager

Roxanne Assoulin (RA) is a jewelry and lifestyle brand built on joy, simplicity, and a signature sense of play. Founded in New York, RA creates pieces that feel like sunshine — colorful, accessible, expressive, and rooted in a love for design. We are a fast-growing brand with a collaborative, hands‑on culture and a shared commitment to building something special, together. The Role We're seeking a Social Media Editor with 5+ years of experience to lead the editorial direction of our social platforms. This role sits at the heart of the brand's voice and visual storytelling — developing concepts, curating content, shaping narrative direction, and bringing our creative world to life across Instagram, TikTok, and Pinterest. The ideal candidate is equal parts creative and strategic: someone who understands fashion, culture, and the internet; has a strong editorial POV; and can confidently capture scrappy iPhone content while also editing, writing, and publishing with intention. This role reports to the Director of Marketing and partners closely with the Founder & Creative Director. Responsibilities Editorial Direction & Brand Voice Own the brand's tone, copy, and storytelling across all social channels Write captions and social copy that reflect RA's voice (playful, warm, human) Guard brand consistency and elevate creative standards across every post Translate brand priorities into compelling narratives, visually and verbally Develop social-first concepts for product launches and brand moments Content Creation & Curation Capture and edit short-form content (Reels/TikTok) with a strong visual POV Plan and produce scrappy, native content that feels real and unpolished-in-the-right-way Curate UGC and brand-adjacent content that aligns with RA's world Assist on content capture days and photoshoots; manage shot lists and BTS capture Maintain a daily/weekly content calendar aligned to launches, stories, and seasonal priorities Publishing & Engagement Publish content directly and ensure quality control across platforms Monitor community engagement and surface themes and opportunities to the team Identify relevant trends, audio, formats, and creative references; adapt them to RA Insights & Collaboration Track weekly performance and content learnings; share insights with Marketing and E-Comm Collaborate cross-functionally to support storytelling for retail, wholesale, CX, and brand initiatives Partner with the Founder & Creative Director to explore new creative directions Who You Are 5+ years of professional experience in social media, editorial, content, or digital storytelling Fashion, jewelry, beauty, lifestyle, or editorial background strongly preferred A strong editor — visually and verbally — with a point of view and taste level Proficient in iPhone content creation and Reels/TikTok editing tools (CapCut preferred) Culturally plugged in; understands internet trends without chasing them Proactive communicator; thrives in a fast-moving, founder‑led environment Organized, collaborative, solutions‑oriented, and steady under pressure Hands‑on — no job is too big or small Tools & Platforms CapCut, Canva (Adobe Suite is a plus) Later/Planoly or similar scheduling tools Shopify familiarity helpful but not required Success in This Role Looks Like Clear and consistent brand storytelling across platforms Increased engagement, saves, and social‑led traffic Content that supports product storytelling and business priorities Strong collaborative flow with Marketing, E-Com, and Creative Salary range: $90,000–$110,000, commensurate with experience Competitive health, wellness, and supplemental insurance options Paid time off, sick days, and company holidays Commuter and transit benefits Employee discounts and product access Opportunities for growth, training, and development #J-18808-Ljbffr