Regional Sales Director

Job Description

Job Description

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at

At Avery Dennison, some of the great benefits we provide are:

• Health & wellness benefits starting on day 1 of employment

• Paid parental leave

• 401K eligibility

• Tuition reimbursement

• Employee Assistance Program eligibility / Health Advocate

• Paid vacation and paid holidays

We are looking for candidates with Building Products and Distribution experience!

Avery Dennison is seeking a Regional Sales Director to lead Taylor Adhesives, a flagship brand within our North American Materials Group. This is a high-visibility leadership role designed for a commercial strategist who thrives at the intersection of complex distribution channels and technical product innovation. As the primary architect of the Taylor Adhesives growth strategy, you will go beyond traditional sales management. You will navigate a sophisticated matrix organization to align R&D, Marketing, and Operations with the evolving needs of the building products and flooring industries. We are looking for a visionary leader who can mentor a high-performing team of 8 regional experts while personally cultivating executive-level relationships with our largest North American distributors.

KEY RESPONSIBILITIES:

• You will define and execute the Annual Operating (AOP), owning the roadmap for market share expansion and profitability.

• Represent Avery Dennison as a thought leader in a major trade associations and technical conferences, shaping the future of the adhesives and flooring sectors.

• Transition from tactical oversight to true people development, attracting and retaining the next generation of commercial talent for the Materials Group.

Drive Action & Execution:

• Lead sales efforts to profitably grow the Taylor Adhesives business.

• Develop and execute appropriate business and customer plans.

• Development of new business models and negotiations of major contracts.

• Develop personal relationships with major clients.

Collaborate Across Boundaries:

• Key contributor in the development of strategic and operating plans (i.e., AOP’s, strategic plans, etc.)

• Work with Marketing to formulate strategy and select key target markets, identify prospective customers, and identify unmet customer needs. Work to identify products and processes needed to meet those needs.

• Translate market trends and customer needs into actionable goals that create competitive advantage.

• Identify, assess, develop and manage new programs and new business opportunities for assigned areas, leading to successful commercialization efforts. Work with prospective customers to identify unmet needs and implement initiatives to meet those needs.

• Lead and manage priority growth projects. Lead teaming efforts (and project manage activities) that include R&D, manufacturing, quality and application development resources.

• Participate in trade associations and technical conferences related to target markets opportunities

• Develop and implement long-term Business Development strategies geared toward developing greater market share and profitability.

• Define the value proposition to the market, customers and industry including service, price and product platform strategies.

• Identify trends, opportunities for marketplace advantage, and new ideas for products, processes and services.

People Leadership:

• Provide vision and direction for a team of professional sales, technical and customer service resources. Manage 8 direct reports

• Positively rally and empower the commercial team to achieve individual and business goals. 

• Attract, develop and retain high potential talent.

• Act as a role model and change agent. 

• Model and promote the Corporation’s Code of Business Ethics and Values.

Bachelor’s degree required.
• 10+ years experience, emphasizing sales or business development and people leadership. 10  +  years        experience in the building products industry, preference to Adhesives and Flooring                      
• Strong experience in strategic leadership needed.

• Strong experience negotiating large/major contracts.

• Advanced business and financial acumen needed.

• Experience in planning and forecasting, with practical experience in researching new opportunities and implementing successful account penetration.

Strong background and experience dealing with Distributor Channels in the building products industry and adhesives.

• Must be able to champion new business ventures. This will require excellent organizational and people skills, project management skills, with an ability to openly convey information to team members in a timely, concise manner.

• 60%  travel.

The salary range for this position is $175,000 - $200,000/ year.

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

All your information will be kept confidential according to EEO guidelines.