Demand Generation Lead

Demand Generation Lead

Denver, Colorado; San Francisco, California

Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.

Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we're expanding access to high-quality services for families everywhere.

Our Mission

Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.

Role Overview

We're looking for a Demand Generation Lead to own execution for the demand generation engine that builds pipeline across our technology solutions for ABA clinics. You'll run multi-channel campaigns, own our event marketing program end to end, and lead co-marketing with technology and channel partners — all while carrying a real pipeline number. This is a builder's seat on a small team: you'll design the process as you go, not inherit one.

What You'll Own

• Demand generation programs: Plan and execute multi-channel campaigns that generate qualified pipeline from ABA clinic operators, clinical directors, and clinicians themselves. Channels will include paid, email, content syndication, ABM, and web.
• Event marketing: Run promotion for every conference we sponsor or exhibit at. From pre-show audience building, booth traffic, on-site activation support, and post-event follow-up sequences that actually convert. You'll measure event ROI and decide which events we partner in again.
• Partner marketing: Lead all co-marketing with our technology and channel partners. Joint campaigns, co-branded content, webinars, and shared pipeline motions. You work directly with partner enablement to activate this channel.
• Pipeline accountability: You carry a marketing-sourced and marketing-influenced pipeline target.

Qualifications

• 6+ years in B2B demand generation or growth marketing, including time in a high-growth environment
• Track record owning a pipeline number, not just program delivery
• Hands-on with HubSpot, paid social, and campaign reporting
• Direct experience running field and event marketing programs end to end
• Partner or channel co-marketing experience
• Comfortable with ambiguity on a small team where you build the process as you go
• Healthcare, health tech, or multi-site provider experience is a strong plus

We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual's qualifications and experience, with consideration given to the factors listed above. All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.

Expected Salary Range in Denver: $155,000 to $185,000

Expected Salary Range in San Francisco: $175,000 to $205,000

Why Frontera?

• Opportunity to be at the forefront of innovation in pediatric healthcare.
• Work on challenging and impactful projects that leverage cutting-edge technologies.
• Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
• Make a real difference in the lives of children and families in rural communities.
• Competitive salary and benefits package.

Our Denver Office & Perks

• Dog-friendly office.
• Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners.
• Robust snack program and great coffee options (including cappuccino machine and cold brew cans).
• Regular team events and low-key socials.
• Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership.
• Thoughtfully designed space for focus, collaboration, and connection.
• Competitive health benefits, stock options, 401(k), and generous PTO.

Join us in building the future of behavioral healthcare!