Senior Product Manager Programmatic Ad Platform

On any given day at Disney Entertainment & ESPN Technology, we’re reimagining ways to create magical viewing experiences for the world’s most beloved stories while also transforming our media business for the future. Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to enhance flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world. A few reasons why we think you’d love working here: Building the future of Disney’s media: DE&E Technologists are designing and building the infrastructure that will power our media, advertising, and distribution businesses for years to come. Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day – from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more. Innovation: We develop and implement groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news. The Ad Platforms team is responsible for building and operating the technology that supports Disney’s industry-leading, multi-billion dollar global advertising business. Working across all of Disney’s streaming brands and linear channels, this team’s scope is wide ranging - they impact everything from core infrastructure development that powers Disney’s proprietary ad server, to reimagining viewer-first ad experiences and formats. This team’s award-winning, in-house built technologies are the backbone of Disney’s ad business and a critical element of the Company’s streaming future! Job Summary: As a Senior Product Manager II, within the Ad Platform technology team, you will be a part of the team redefining TV advertising. You will be responsible for establishing the strategy and drive execution to establish the future of The Walt Disney Company’s CTV automated marketplaces and programmatic business. The right person for this role can identify business value, solve complex problems, concisely articulate solutions to technical and non-technical stakeholders and ultimately drive results. If you are someone who can drive technical strategy and bring a passion for building the future of advertising technology, at a fast pace, this is a great role for you. Responsibilities: Drive product strategy and plan for the DRAX platform including guaranteed and non-guaranteed deal types, auction mechanics, programmatic tooling, and optimizations Own product roadmap and delivery execution of programmatic initiatives, aligning stakeholders, and driving results Partner with our Ad Operations, Technical Operations, and Billing to understand the use cases needed to support the programmatic channel Responsible for product prioritization, including value identification, cost savings and progress against the broader business strategy Work with Business Development and Programmatic Partners to ensure marketplace alignment Maintain expected standards across the team for product specifications, backlog health, and consumable user stories for engineering partners Product owner for a Scrum team by participating agile ceremonies, responsible for prioritization, backlog refinement, and feature definition Hold a deep compassion for our users, and creatively tackle problems with a viewer-first mentality Evaluate and recommend investments to maximize the financial results of the product portfolio Collaborate with other product managers to drive innovation in platform services including core ad serving, targeting, measurements, operational data store and BI Enumerate and identify clear business critical metrics for setting annualized objectives and partnering with GTM and financial planning to meet them Partner with the Platform Operations team to optimize the ongoing health and financial viability of our product line Partner with Engineering organization to execute against the product roadmap, delivering on the needs of the business Basic Qualifications: Bachelor’s degree or equivalent experience 7+ years of product management experience, highly preferred from established technology or digital media company Extensive knowledge of programmatic advertising, including SSPs, DSPs, the Open RTB framework, header bidding, and SSAI; Extensive knowledge and interest in innovative solutions within the programmatic space, including AI-Driven optimizations (MCPs and Agentic Workflows), advanced targeting capabilities, standardization and interoperability frameworks (such aS content metadata frameworks and deals API). Proven experience and success in a product role with the ability to demonstrate a record of success Ability to interact with a diverse set of tech and non-tech partners Ability to influence, collaborate, and deliver solutions in a sophisticated, always-changing environment Excellent leadership and communication skills The hiring range for this position in New York, New York is $163,100 to $218,700 per year, in Glendale, California is $155,700 to $208,700, and in Santa Monica, California is $155,700 to $208,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. #J-18808-Ljbffr