Public Relations Manager

Role Description

We are looking for a PR Manager to join our Communications team as an individual contributor reporting to the Public Relations Director. This is a hands-on role for a skilled media relations professional who can pitch, write, and build relationships with reporters across health, tech, culture, and policy beats.

This role will work on everything from research-driven media campaigns and executive thought leadership to reactive media inquiries and spokesperson preparation. The PR Manager will be comfortable working independently, managing multiple workstreams simultaneously, and producing high-quality written work with a quick turnaround.

This role is ideal for someone who is drawn to mission-driven work, curious about the intersection of mental health and culture, and excited to contribute to a fast-growing healthcare company.

Responsibilities

• Media Relations & Storytelling
  • Pitch and secure placements in print, broadcast, and digital media across consumer health, tech, culture, and lifestyle beats, leveraging existing relationships and building new ones with national and local outlets.
  • Develop targeted, angle-specific pitches, press releases, byline articles, media alerts, and keynote talking points that provide a sense of hope and healing.
  • Build and maintain relationships with reporters, editors, and producers; manage media inquiries; coordinate interviews; and support/facilitate media training and spokesperson preparation for clinical experts and senior executives.
  • Monitor media coverage and implement an "always-on" PR strategy that aligns with key cultural milestones and business goals.
• Campaign and Research Execution
  • Support the development and execution of research-driven media campaigns, including drafting and editing press releases, media pitches, pitch follow-ups, data one-pagers, and other campaign materials.
  • Manage and maintain media lists using tools such as Muck Rack, and track outreach and placement results; identify new reporter targets and beat opportunities as Equip's media reach expands.
  • Monitor, analyze, and report on PR results quarterly, using data to show how our reach is moving the needle on brand awareness.
• Executive and Thought Leadership Communications
  • Ownership over the awards and speaking engagements program.
  • Support the development of thought leadership content for Equip's spokespeople.
  • Draft spokesperson prep documents, Q&A documents, and talking points ahead of media interviews.
  • Assist with bylined content, op-eds, and contributed articles for trade and consumer outlets.
• Cross-Functional Collaboration
  • Partner with internal teams, including Marketing, Clinical, People, and Patient Acquisition, to ensure consistent, on-brand use of PR assets and messaging.
  • Support internal communications rollout of major campaigns in coordination with the PR Director and the Internal Communications team.
  • Ensure all external communications reflect Equip's unique voice—balancing professional clinical authority with warmth and empathy.
  • Perform other duties as assigned.

Qualifications

• Bachelor’s degree in PR, Journalism, Communications, or a related field.
• 5-7 years of professional experience in Public Relations or Communications (Agency or in-house).
• Prior experience in health-tech, behavioral health, or a highly regulated industry is strongly preferred.
• Self-starter who thrives in ambiguity and can see a project through from start to finish with minimal guidance.
• You have a "love for language" and can adapt your tone for a high-level medical journal or a consumer-facing TikTok-style media request.
• Experience using PR measurement tools (like MuckRack) to translate "mentions" into meaningful business insights.

Benefits

• Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
• Generous parental leave.
• Competitive Medical, Dental, Vision, Life, and AD&D insurance.
• Equip pays for a significant percentage of benefits premiums for individuals and families.
• Spring Health, a 100% employer-paid mental health benefit through Guardian.
• You can receive 5 free therapy sessions and 5 free coaching sessions per year for you and each of your dependents.
• Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more!
• HealthJoy, a 100% employer-paid platform connecting you to a healthcare concierge who can help you navigate your benefits.
• 401K Option!

Work From Home Additional Perks

• $50/month stipend added directly to an employee’s paycheck to cover home internet expenses.
• $250/month stipend to use a co-working space.
• Initial work-from-home stipend of up to $500.
• Reload of $200 on the home office stipend at the 3-year mark and then every other year after that (year 5, year 7, etc.).
• Company Laptop.

Physical Demands

Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.