Product Marketing Manager

Product Marketing ManagerGorbel's mission is simple: We improve people's lives.That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes – and we're looking for people like you to join us in that mission.We're currently hiring for open positions in the US and Canada. You may be contacted by phone by recruitment personnel based in either Canada or New York.Job Description:The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures for the product lines for which he/she is responsible. The hired candidate will establish relationships with the customers (dealers and end users) that buy our products and use that knowledge to develop and implement marketing plans that allow us to retain customers, acquire new customers, and penetrate new markets. The Product Marketing Manager knows competitors, their products, and will develop/deploy sales tools to allow Gorbel to effectively compete. This person will be the champion for product enhancement/improvement and product expansions.Responsibilities:Product planning: responsible for strategic sales/marketing plans for each product that will accomplish corporate goalsContributes to sales forecasting activities for the responsible product linesParticipates in Business Development Teams as the marketing lead role. Has the ability to lead overall projects as required.Directs target market activities: this includes the identification of high potential markets/applications, ways to improve lead generation in our existing channels, new channel opportunities, and OEM opportunitiesIdentify and develop tools that allow us to effective in competitive situationsInternational Market Research: leading the effort to identify high potential international markets, research and recommend market entry and penetration strategies, competitive research, and developing a marketing plan for high potential marketsSets prices or makes recommendations for price changesSales support tool development: responsible for effectiveness of marketing collateral, web content, and programs that support the sale of our productsCompetitive position: assessing and reacting to competitive product changes and market changesTravels with territory reps to observe, educate and evaluate performance; meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing dealsUnderstands the customer journey from awareness to post-sale and develops assets to accelerate the processProduct development: participates on product development teams assisting with sales estimates, channel and market information, product specifications, and launch plansTravels with sales and customer support teams to understand the requirements of the customer at both the user and dealer levels.Represents Gorbel at trade shows, dealer events, and industry seminarsSupports development of dealer training contentCore Competencies to be Successful:Customer/quality focusStrategic, long-term thinkingEffective planning skillsProject managementCommunication/InfluenceLeadership/development of others/team buildingFollow throughRequired Qualifications:College degree required, MBA preferred3-5 years of progressive experience in product or market managementDemonstrated ability to take market input, develop plans, and lead the execution of those plansExcellent communication skills required (both verbal and written); proven negotiation skillsExcellent interpersonal skills – ability to work with all levels within outside the organizationProficiency with Microsoft Word, Excel, PowerPoint also requiredProficiency with HubSpot and Microsoft Copilot preferredTravel requirement: 20 -25% requiredWork Environment:Occasional lifting up to 25 lbs.Sitting, working at desk/personal computer for extended periods of timePrimary work environment is professional corporate officeGorbel® is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Gorbel® is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at View phone number on click.appcast.io.The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.A reasonable estimate of the current range is: Min $94,945 - Max $142,148