Senior Manager, Brand Marketing

Overview When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way. The Senior Brand Manager supports the development and execution of brand marketing strategies that strengthen brand equity, drive consumer preference, and contribute to market share growth for the Trex brand. This role focuses on advertising, media, and integrated marketing activation. The Senior Brand Manager brings consumer insights to life through strong creative development, smart channel planning, and consistent brand storytelling. This position manages day-to-day brand marketing initiatives and ensures that campaigns are insight-led, on strategy, and executed with excellence across all consumer touchpoints. The Senior Brand Manager works closely with cross‑functional partners to maintain brand consistency and support business objectives. Responsibilities Put safety first – Always! Lead and foster our “people first” culture. Execute annual brand marketing plans that include advertising, media, and integrated campaigns designed to build awareness and consideration (domestic & international). Develop creative briefs and manage the creative development process in partnership with agencies and internal teams. Manage media planning and optimization to ensure channel strategies align with brand goals and deliver measurable results. Translate consumer insights into actionable marketing programs, messaging, and content that resonate with homeowners and contractors. Monitor brand performance, including brand health metrics, campaign KPIs, and media effectiveness, and provide insights and recommendations to senior leadership. Partner with Digital, Channel Marketing, and Product teams to ensure cohesive brand storytelling across paid, owned, and earned channels. Support brand governance by ensuring consistent application of brand identity and messaging across all materials and touchpoints. Manage project timelines, budgets, and agency relationships to ensure initiatives are delivered on time and within budget. Contribute to cross-functional initiatives by partnering with Finance, Sales, Legal, Supply Chain, and other internal teams. Provide guidance and mentorship to junior team members when needed. Perform additional duties as assigned to support brand and business priorities. Direct Reports Manage and provide ongoing performance, coaching, and professional development opportunities for a team of 1 – 5 direct reports. Job Location Winchester, Virginia, United States Position Type Full-Time/Regular Experience We are looking for leaders with a Bachelor’s Degree in Marketing, Business, or a related field and a minimum of 6‑8 years of experience in brand management, advertising, or integrated marketing. Required Skills & Qualifications Strong experience in media planning, advertising development, and integrated campaign execution Ability to manage complex projects, timelines, and cross-functional workflows Strong creative judgment and ability to evaluate concepts against strategy and insights Demonstrated ability to collaborate effectively and influence across teams (internal & external) Analytical mindset with the ability to interpret data and translate it into actionable recommendations Passion for understanding consumers and applying insights to marketing decisions Strong business acumen and understanding of how brand marketing drives financial outcomes Curious, open-minded, and comfortable working in a fast-paced environment Demonstrated ability to coach or guide junior talent Preferred Skills & Qualifications MBA preferred Experience in CPG or other consumer-driven categories is strongly preferred Salary Base Salary Range: $135,000 – $175,000 The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary. Benefits & Perks Time Off: Paid holidays and paid vacation. Health, Dental, and Vision Insurance: Choose from a variety of options. We’ll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program. 401(k) With Company Match: Save for your retirement and we’ll match it dollar for dollar. Tuition Reimbursement: When you’re ready to get the degree, we’ll pick up part of the tab. Training and Education: We offer dozens of options to boost your performance – both online and on-site nearby. Stock Purchase Program: Invest in Trex at a discounted price. Employee Discount Program: Enjoy a discount on Trex products as an employee. EEO Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law. E-Verify Trex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr