Marketing Manager

Job Description From small towns to signature attractions, Iowa has a story worth telling. The Marketing Manager helps bring that story to life through dynamic tourism marketing initiatives that support the Iowa Economic Development Authority’s mission to make Iowa the choice for people and business. This hands‑on role manages marketing programs, fosters partner relationships, and creates engaging content to support Iowa’s tourism and economic development goals through strategic marketing, storytelling, and collaboration. About This Opportunity The Marketing Manager supports IEDA’s mission to make Iowa the choice for people and business by delivering strategic tourism marketing initiatives that promote the state as a compelling destination to visit, live, and work. This role is responsible for executing marketing programs, building strong partnerships, and telling Iowa’s story through engaging media content. Key Responsibilities Managing tourism marketing programs by coordinating partner‑based initiatives, overseeing timelines and deliverables, and supporting program evaluation and improvement. Executing marketing campaigns and projects; serving as a project manager for assigned initiatives such as digital campaigns and publications, while coordinating vendors, partners, and internal teams. Developing compelling content by writing and editing marketing materials across platforms and traveling throughout Iowa to capture stories and promote tourism assets. Ideal Candidates Experience working with tourism, destination marketing, or economic development initiatives. Proven ability to build and maintain relationships with partners, vendors, and stakeholders. Excellent written and verbal communication skills, including experience developing marketing or media‑focused content. Dedication to uphold our core values. Minimum Qualification Requirements Graduation from an accredited four‑year college or university with a degree in public relations, business, journalism, marketing, or a closely related field and a minimum of two years of full‑time work planning and developing content for media dissemination, or A total of six years of education and/or full‑time experience, where 30 semester hours of accredited college or university coursework in a related field equals one year of full‑time experience. Benefits Paid Time Off: Vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual, and 9 paid holidays per year. Health, dental and vision insurance options. IPERS retirement package and option for a deferred compensation plan. Flexible Spending Accounts for medical and dependent care. Free life insurance. Employee Assistance and Employee Discount programs. Employment Information The Marketing Manager position is a non‑merit, non‑contract position that is classified by the State of Iowa as an Economic Development Specialist 2 and is exempt per FLSA regulations. The Iowa Economic Development Authority is an EEO/AA Employer. The State of Iowa participates in E-Verify, and complies with federal right‑to‑work laws. For more information, please visit #J-18808-Ljbffr State of Iowa