Director, Digital Acquisition Marketing

We are looking for a strategic results-driven Director of Digital Acquisition Marketing to lead how we attract engage and convert prospective pet parents into Trupanion members. This leader will own digital acquisition across paid media SEO email and SMS bringing these channels together to create a connected journey from initial interest through enrollment.

This role will be responsible for developing the digital acquisition strategy identifying opportunities to grow demand and optimizing acquisition channels to drive qualified traffic engage prospective pet parents and ultimately grow enrollments. You will lead paid media strategy and performance while also overseeing prospect email and SMS programs including audience segmentation messaging campaign execution testing and optimization.

The ideal candidate is both a strategic leader and strong operator who understands how channels work together to drive growth. You are comfortable using data to make investment decisions challenging existing approaches testing new ideas and translating customer behavior into actionable marketing strategies.

You will lead a team responsible for day-to-day execution while partnering closely with eCommerce Brand Sales Analytics MarTech and Technology to deliver sustainable and efficient enrollment growth.

This position is open to candidates in the Seattle WA area. You will have a hybrid remote/in-office schedule where you will work from our casual pet-friendly office at least 3 days a week. 

Responsibilities:

Acquisition Strategy & Growth

• Build and execute acquisition plans that expand reach capture demand and drive incremental enrollment growth.
• Identify and test new audiences channels technologies and acquisition strategies to unlock new growth opportunities.
• Paid Media
• Own paid media strategy investment and performance across paid search social display/programmatic and emerging channels.
• Manage agency and vendor relationships balancing enrollment growth with acquisition efficiency.

Email & SMS

• Lead prospect email and SMS programs including segmentation messaging campaign build deployment testing and optimization.
• Improve prospect communications through better targeting personalization timing and channel coordination.

Performance & Leadership

• Use performance data and customer insights to prioritize opportunities guide investment decisions and build a disciplined test-and-learn roadmap.
• Lead and develop the acquisition team while partnering closely with eCommerce Brand Analytics MarTech and Technology.

Qualifications:

• Bachelors degree in Marketing Business Communications or a related field or equivalent experience.
• 10 years of digital marketing experience including leadership experience in acquisition or performance marketing.
• Deep experience developing and optimizing paid media strategies across paid search paid social and other digital acquisition channels.
• Experience leading prospect email and SMS strategies including segmentation campaign execution testing and optimization.
• Strong understanding of digital acquisition funnels audience strategy personalization and customer behavior.
• Demonstrated ability to manage significant media budgets and make investment decisions based on performance and business outcomes.
• Strong analytical skills with experience translating marketing and customer data into actionable strategies.
• Experience building and leading high-performing teams and managing agency and vendor relationships.
• Strong cross-functional leadership skills with the ability to partner effectively across eCommerce Brand Analytics MarTech Creative and Technology.
• Comfortable operating in a fast-paced environment balancing long-term strategy with hands-on execution and continuous optimization.

Skills:

• Strategic thinker who can see the big picture while driving execution.
• Data-driven and naturally curious with a strong instinct to ask why and dig deeper.
• Customer-focused with an ability to think from the prospects perspective.
• Results-oriented with a strong sense of ownership and accountability.
• Comfortable making decisions and moving forward in ambiguous or fast-changing environments.
• Strong communicator who can simplify complex ideas and influence across teams.
• Collaborative leader who builds strong relationships and brings others along.

Compensation:

• The base salary range for this position is $145000 - $160000 USD on a full-time schedule.
• Along with base salary Trupanion employees may be eligible for monthly bonuses.
• We want all employees to be invested in Trupanions success so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.

Additional Information :

Benefits and Perks:

• Full medical dental and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open casual pet-friendly and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym free dog walking services for office pets during business hours free parking and paid ORCA cards.

For more information about Trupanion visit more about how Trupanion has revolutionized our industry and the reimbursement model: is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds abilities perspectives and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive other benefits and privileges of employment. Please contact us to request accommodations.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Remote Work :

No

Employment Type :

Full-time