Marketing & Content Specialist

Job Description

Job Description

Marketing Coordinator

Location: Anchorage, Alaska
Department: Marketing
Travel Required: Regular travel throughout Alaska

About Carlile Transportation

Carlile Transportation is a leading Alaska-based logistics and transportation company, connecting communities and businesses across the state through innovative transportation solutions. We are seeking a creative, organized, and collaborative Marketing Coordinator to support content creation, digital marketing initiatives, and event marketing efforts across Alaska operations.

This role works closely with the Marketing Manager to execute marketing campaigns, capture authentic stories from the field, and help bring the Carlile brand to life through engaging content, social media, events, and cross-functional collaboration.

Position Summary

The Marketing Coordinator supports the execution of digital marketing campaigns, social media management, content creation, event marketing, and marketing operations. This position plays a key role in creating and distributing engaging content, supporting regional events, tracking marketing performance, and coordinating marketing assets across the organization.

The ideal candidate is a self-starter who enjoys both creative and operational work, thrives in dynamic environments, and is excited to travel throughout Alaska to support marketing initiatives.

Key ResponsibilitiesContent Creation & Digital Marketing

• Create written, photo, and video content for social media and digital marketing channels.
• Draft, edit, and publish marketing communications, including emails, blog articles, website content, and promotional materials.
• Update and maintain print and digital marketing assets, including flyers, signage, presentations, and sales collateral.
• Assist with website updates, content uploads, and basic content management.
• Coordinate content calendars and publishing schedules to maintain a consistent brand presence.
• Organize and maintain branded assets and marketing materials for internal stakeholders and external partners.

Social Media & Marketing Analytics

• Schedule, publish, and manage content across social media platforms.
• Monitor audience engagement and assist with community management activities.
• Track and analyze social media, email marketing, and campaign performance metrics.
• Generate reports and insights to support marketing strategy and decision-making.
• Assist with optimizing content and campaign performance.

Event Marketing & Field Support

• Travel to Carlile locations, terminals, warehouses, job sites, and community events throughout Alaska.
• Serve as the on-site marketing representative for regional events and company initiatives.
• Coordinate booth setup, branded materials, promotional items, and event activations.
• Support event execution alongside sales, operations, and leadership teams.
• Capture event photography, video content, employee interviews, and live social media coverage.
• Assist with event teardown, shipping, storage, and inventory management of marketing materials.
• Develop post-event recap content and organize event-related assets and media files.
• Coordinate promotional merchandise orders, collateral production, shipping, and inventory tracking.

Marketing Coordination

• Collaborate with sales, operations, and other internal teams to support marketing initiatives.
• Manage requests for logos, brand assets, marketing materials, and digital resources.
• Maintain organized marketing files, templates, and asset libraries.
• Support coordination and transition of marketing materials from agency and vendor partners.
• Assist with multiple marketing projects while ensuring deadlines and quality standards are met.

QualificationsRequired Qualifications

• 1-3 years of experience in marketing, communications, content creation, public relations, or a related field.
• Strong writing, editing, and proofreading skills.
• Experience creating content for social media, digital marketing, or brand communications.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Proficiency with Microsoft Office applications.
• Valid driver's license and ability to travel regularly within Alaska.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Experience capturing and editing photography and video content.
• Familiarity with social media management and digital marketing platforms.
• Experience using tools such as:
  • Sprout Social
  • Constant Contact
  • WordPress
  • Canva
  • Adobe Creative Cloud
• Experience supporting events, trade shows, community outreach initiatives, or field marketing programs.
• Knowledge of marketing analytics and campaign reporting.

Knowledge, Skills & Abilities

• Content creation and storytelling.
• Social media marketing and content scheduling.
• Marketing communications and copywriting.
• Basic photography and videography.
• Event planning and coordination.
• Marketing analytics and reporting.
• Cross-functional collaboration and relationship building.
• Strong project management, organization, and time-management skills.

Growth Opportunity

This role offers hands-on experience across multiple marketing disciplines, including:

• Content Creation
• Digital Marketing
• Social Media Marketing
• Event Marketing
• Brand Management
• Marketing Analytics
• Cross-Functional Collaboration

The Marketing Coordinator position provides significant exposure to the organization and offers opportunities for professional growth within the marketing team and the broader company.

Join Carlile Transportation and help tell the stories that move Alaska forward. Apply today.

Equal Opportunity Employer

Carlile Transportation is an Equal Opportunity Employer, Affirmative Action Employer, and VEVRAA Federal Contractor. We are committed to building and maintaining a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Carlile Transportation is a drug-free workplace and participates in the E-Verify Employment Verification Program.