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Marketing Manager II, Oncology - Multiple Myeloma HCP Marketing

AbbVie

Mettawa, IL

AbbVie seeks a Marketing Manager II to develop and execute healthcare professional marketing strategies for Multiple Myeloma. The role involves collaborating across functions to create data-driven initiatives that increase disease awareness and brand adoption among target providers.

Responsibilities

  • Partner with Marketing Directors and cross-functional teams to develop and execute HCP marketing plans for Multiple Myeloma brand objectives
  • Contribute to brand strategy development through market analysis, customer insights, competitive intelligence, and brand performance evaluation
  • Manage execution of HCP promotional campaigns across personal, digital, print, and omnichannel engagement channels
  • Gather and analyze customer insights from field teams, market research, and healthcare provider interactions to identify opportunities
  • Monitor program performance, customer engagement metrics, and market trends to optimize marketing effectiveness

Requirements

  • Bachelor's degree required; advanced degree in business, marketing, science, or healthcare preferred
  • 4+ years of pharmaceutical, biotechnology, or healthcare commercial experience with demonstrated marketing progression
  • Experience developing or supporting HCP marketing initiatives in pharmaceutical or biotechnology settings
  • Strong understanding of HCP promotion, customer engagement models, and omnichannel marketing strategy
  • Proven ability to analyze customer insights and business performance data for strategic decision-making
  • Experience collaborating with Sales, Medical Affairs, Regulatory, Legal, and Market Access partners
  • Strong project management, communication, and organizational skills managing multiple priorities
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Vacancy posted 3 days ago
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