Associate Brand Manager

A growing consumer products company is seeking an Associate Brand Manager to support brand strategy and day-to-day execution across retail, e-commerce, social, and digital channels. This individual will collaborate with internal teams and agency partners to strengthen brand performance, deliver shopper marketing initiatives, and identify opportunities for continued growth. Responsibilities Shopper Marketing & Go-to-Market Execution Support the development and implementation of annual product-line strategies and plans. Partner with Sales and Marketing to execute go-to-market initiatives that improve performance across retail and e-commerce channels. Develop shopper marketing and retail activation programs that increase product velocity. Lead cross-functional efforts to create sales materials and merchandising playbooks. Support the execution of promotional programs across key retail accounts. Social & Digital Platform Management Oversee the strategic direction and content calendar for the brand’s owned social and digital platforms. Work with agency partners to translate brand priorities into relevant, channel-specific content. Manage agency relationships supporting content development, community management, and paid social, ensuring projects remain on-brand, on schedule, and within budget. Review and approve social and digital content for consistency with the brand’s voice, tone, and guidelines. Guide influencer and ambassador partnership strategy, including agency-led sourcing, briefing, and performance measurement. Monitor organic and paid platform performance and translate results into actionable recommendations for the broader brand team. Performance Tracking, Reporting & Analysis Evaluate performance data and market trends to develop clear insights and recommendations. Track brand KPIs, including sales, market share, distribution, digital engagement, social performance, and consumer sentiment. Create recurring dashboards and performance updates for internal stakeholders. Conduct category research and competitive analysis to uncover consumer trends and whitespace opportunities. Brand Strategy & Execution Contribute to annual planning and forecasting processes that inform business strategies and product roadmaps. Identify opportunities to build the brand through product innovation, marketing programs, and emerging channels. Manage brand approvals for packaging and marketing campaigns, ensuring consistency with established guidelines. Maintain a strong understanding of the brand’s tone, values, and visual identity and uphold them across every consumer touchpoint. Ensure brand plans and execution align with the company’s broader vision and commercial objectives. Qualifications 1–2 years of experience in CPG brand management. Bachelor’s degree required; MBA or another advanced degree preferred. Strong leadership, communication, and stakeholder-management abilities. Experience within the beverage or nutrition industry is preferred. Experience helping launch, manage, or scale an emerging brand is preferred. #J-18808-Ljbffr