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Director of Performance Marketing

Talener

Title Director of Performance Marketing(eCommerce) Client Fast-growing, PE-backed ecommerce company that specializes in selling healthcare products Location Remote (EST Hours) Engagement 3 month Contract with preference to extend through February Start Date ASAP About the Role Our client is lookingfor a Director of Performance Marketing to lead paid media strategy and execution across Google, Meta, and TikTok, with an upcoming expansion into Reddit. This is a player-coach role — you'll set2-3 monthstrategic direction while staying hands-on enough to step directly into platform management when needed. You'll manage a growth marketing manager and work cross-functionally with the ecommerce team, reporting directly to the Head of Marketing. Responsibilities Own paid media strategy and performance across Google, Meta, and TikTok, with a mandate to stand up new channels (starting with Reddit) Drive daily, weekly, and monthly performance reviews — monitoring trends and translating them into next-step actions Build and maintain reporting that triangulates across GA4, Google Ads, Meta Ads, and Power BI — rather than relying on any single platform's numbers Bring full-funnel strategic thinking to the table — moving beyond tactical optimizations to bigger-picture channel and funnel strategy Partner with the ecommerce team on A/B testing and shared initiatives Meet weekly with leadership on performance, priorities, and next steps Must-Have Skills 3+ years of experience at the Director level in performance marketing, including people management Proven experience managing $1M+/month in paid media budgets Deep, hands-on expertise in Google Ads and Meta Ads — able to speak fluently to platform mechanics, auction dynamics, and recent platform changes (e.g., bidding/budget updates, creative/algorithm shifts) Track record of standing up new advertising channels from scratch, with the ability to walk through that process in detail Ecommerce background required — directexperiencemarketing physical or digital products (not services-only) In-house/client-side background preferred — agency-only experience is not a fit Strategic mindset — comfortable setting full-funnel direction, not just executing tactical optimizations Pluses Experience running incrementality testing (e.g., geo-tests) and working with MMM Familiarity with Reddit or CTV advertising Industry awards or recognition Experience working with cross-functional ecommerce teams Compensation $105/hourW2 30-40 hours/week (flexible)

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#J-18808-Ljbffr Talener

Vacancy posted 2 days ago
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