Marketing Manager

About this position We are more than just an iconic museum; we’re a fast-paced, high-energy team driven by innovation, passion, and a deep love for car culture and storytelling. From world-class exhibitions to unforgettable events, we bring history, design, and horsepower to life every day. At Petersen Automotive Museum, we work hard, move fast, and have a blast doing it, all while pushing the boundaries of what a museum can be. If you're ready to shift into high gear with a crew that values creativity, integrity, and a good laugh along the way, you\'ll fit right in. About the Role Are you a highly motivated, results-driven marketing strategist with a knack for digital advertising, audience acquisition, and data-driven storytelling? Do you thrive in dynamic, fast-paced environments where your creativity, analytical mindset, and strategic execution drive measurable growth and engagement? We’re looking for a sharp, results-oriented Marketing Manager to lead the execution of our paid advertising, promotional campaigns, email marketing, and audience acquisition strategies. Reporting directly to the Chief Operating Officer (COO), you will play a crucial role in driving museum attendance, memberships, event ticket sales, educational programs, retail sales, and fundraising initiatives with a "let\'s get it done" attitude. Primary Responsibilities Develop and execute integrated paid advertising campaigns to drive general museum attendance, membership acquisition/renewals, signature events, educational programs, and retail/eCommerce sales. Manage advertising across Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), TikTok, Reddit, Programmatic Display, OOH, Radio, and Digital Out-of-Home opportunities. Lead end-to-end media planning, audience targeting, budget management, campaign optimization, creative testing, conversion tracking, ROAS analysis, and monthly performance reporting. Email Marketing & Customer Lifecycle Own the museum’s email marketing program from strategy through execution across all customer journeys. Build and manage campaigns for audience segmentation, automated customer journeys, membership lifecycle, exhibition launches, event promotions, donation appeals, newsletters, and promotional messaging. Drive continuous performance improvements through A/B testing, deliverability monitoring, and campaign performance reporting using CRM and ESP platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud). Promotional Calendar & Campaign Coordination Lead the promotional calendar across all museum departments and key initiatives. Coordinate cross-functional campaigns supporting major exhibitions, new collection announcements, signature fundraising events, family programming, corporate events, educational initiatives, retail launches, seasonal campaigns, and sponsor activations. Analytics, Performance & Executive Reporting Measure, analyze, and optimize campaign performance against core KPIs, including CPA, ROAS, website conversions, ticket sales, membership growth, email engagement, Customer Lifetime Value (LTV), CAC, and revenue attribution. Develop executive reporting dashboards and deliver actionable insights and strategic recommendations to leadership for continuous optimization. Qualifications Required Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Experience: 5+ years of digital marketing experience, including 3+ years managing paid advertising budgets. Budget Management: Proven experience managing annual advertising budgets exceeding $250,000. Technical Mastery: Strong knowledge of Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking setups, and email marketing platforms. Core Skills: Excellent project management abilities, strong copywriting and communication skills, and a demonstrated ability to manage multiple complex campaigns simultaneously. Certifications: Google Ads certification preferred. Preferred / Bonus Qualifications Experience with Shopify, Salesforce CRM, membership marketing, ticketing systems, event marketing, and marketing automation. Working knowledge of Adobe Creative Suite. Key Competencies The ideal candidate is: Results-driven & Analytical: Obsessed with data, ROAS, conversion rates, and measurable campaign performance. Creative & Collaborative: A strategic thinker and storyteller who works seamlessly across departments. Detail-oriented & Organized: Able to balance multiple project timelines and fast-moving campaign launches without missing a beat. Adaptable & Passionate: Thrives in a fast-paced environment with a genuine enthusiasm for automobiles, design, technology, and cultural experiences. Success Metrics Success in this role will be measured by: Growth in museum attendance, event ticket sales, and membership acquisition/renewals. Paid advertising ROAS, cost per acquisition (CPA), and website conversion rates. Email open/click-through rates and total revenue generated through digital campaigns. Growth in the qualified customer database and delivering campaigns on time and within budget. About Petersen Automotive Museum We are more than just an iconic museum; we\'re a fast-paced, high-energy team driven by innovation, passion, and a deep love for car culture and storytelling. From world-class exhibitions to unforgettable events, we bring history, design, and horsepower to life every day. At Petersen Automotive Museum, we work hard, move fast, and have a blast doing it, all while pushing the boundaries of what a museum can be. If you\'re ready to shift into high gear with a crew that values creativity, integrity, and a good laugh along the way, you\'ll fit right in. About the Role Are you a highly motivated, results-driven marketing strategist with a knack for digital advertising, audience acquisition, and data-driven storytelling? Do you thrive in dynamic, fast-paced environments where your creativity, analytical mindset, and strategic execution drive measurable growth and engagement? We’re looking for a sharp, results-oriented Marketing Manager to lead the execution of our paid advertising, promotional campaigns, email marketing, and audience acquisition strategies. Reporting directly to the Chief Operating Officer (COO), you will play a crucial role in driving museum attendance, memberships, event ticket sales, educational programs, retail sales, and fundraising initiatives with a "let's get it done" attitude. Primary Responsibilities Paid Media Strategy & Execution Develop and execute integrated paid advertising campaigns to drive general museum attendance, membership acquisition/renewals, signature events, educational programs, and retail/eCommerce sales. Manage advertising across Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), TikTok, Reddit, Programmatic Display, OOH, Radio, and Digital Out-of-Home opportunities. Lead end-to-end media planning, audience targeting, budget management, campaign optimization, creative testing, conversion tracking, ROAS analysis, and monthly performance reporting. Email Marketing & Customer Lifecycle Own the museum’s email marketing program from strategy through execution across all customer journeys. Build and manage campaigns for audience segmentation, automated customer journeys, membership lifecycle, exhibition launches, event promotions, donation appeals, newsletters, and promotional messaging. Drive continuous performance improvements through A/B testing, deliverability monitoring, and campaign performance reporting using CRM and ESP platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud). Promotional Calendar & Campaign Coordination Lead the promotional calendar across all museum departments and key initiatives. Coordinate cross-functional campaigns supporting major exhibitions, new collection announcements, signature fundraising events, family programming, corporate events, educational initiatives, retail launches, seasonal campaigns, and sponsor activations. Analytics, Performance & Executive Reporting Measure, analyze, and optimize campaign performance against core KPIs, including CPA, ROAS, website conversions, ticket sales, membership growth, email engagement, Customer Lifetime Value (LTV), CAC, and revenue attribution. Develop executive reporting dashboards and deliver actionable insights and strategic recommendations to leadership for continuous optimization. Qualifications Required Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Experience: 5+ years of digital marketing experience, including 3+ years managing paid advertising budgets. Budget Management: Proven experience managing annual advertising budgets exceeding $250,000. Technical Mastery: Strong knowledge of Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking setups, and email marketing platforms. Core Skills: Excellent project management abilities, strong copywriting and communication skills, and a demonstrated ability to manage multiple complex campaigns simultaneously. Certifications: Google Ads certification preferred. Preferred / Bonus Qualifications Experience with Shopify, Salesforce CRM, membership marketing, ticketing systems, event marketing, and marketing automation. Working knowledge of Adobe Creative Suite. Key Competencies The ideal candidate is: Results-driven & Analytical: Obsessed with data, ROAS, conversion rates, and measurable campaign performance. Creative & Collaborative: A strategic thinker and storyteller who works seamlessly across departments. Detail-oriented & Organized: Able to balance multiple project timelines and fast-moving campaign launches without missing a beat. Adaptable & Passionate: Thrives in a fast-paced environment with a genuine enthusiasm for automobiles, design, technology, and cultural experiences. Success Metrics Success in this role will be measured by: Growth in museum attendance, event ticket sales, and membership acquisition/renewals. Paid advertising ROAS, cost per acquisition (CPA), and website conversion rates. Email open/click-through rates and total revenue generated through digital campaigns. Growth in the qualified customer database and delivering campaigns on time and within budget. About Petersen Automotive Museum We are more than just an iconic museum; we\'re a fast-paced, high-energy team driven by innovation, passion, and a deep love for car culture and storytelling. From world-class exhibitions to unforgettable events, we bring history, design, and horsepower to life every day. At Petersen Automotive Museum, we work hard, move fast, and have a blast doing it, all while pushing the boundaries of what a museum can be. If you\'re ready to shift into high gear with a crew that values creativity, integrity, and a good laugh along the way, you\'ll fit right in. #J-18808-Ljbffr