Marketing Operations Manager

About Harell Data - Cloud Infrastructure for Scientific Discovery Harell Data is building the intelligent infrastructure for the next era of scientific discovery. While AI has revolutionized digital industries, progress in the physical sciences—from drug discovery to material science—is currently bottlenecked because the most valuable training data remains isolated, unorganized, and difficult to access. We are solving this by providing an end-to-end ecosystem that enables the secure sharing of proprietary datasets alongside the high-performance compute and orchestration layer required to train large-scale models. By bringing compute to the data within a single, integrated environment, we are creating the foundational stack that transforms raw scientific data into the next generation of domain-specific foundation models. About the Role - We’re looking for a, technically curious Marketing Manager to own our demand generation and lifecycle marketing programs. You’ll sit at the intersection of product, sales, and customer success — translating cloud infrastructure capabilities into compelling marketing materials and campaigns that drive pipeline and revenue. You’ll be the go-to owner of our Salesforce Marketing Cloud instance, ensuring every lead, nurture track, and campaign is instrumented, optimized. We are launching in one highly specialized vertical; so target companies have been identified and started on the process of contact identification. (Low volume, high touch) This is a ground zero hire and the opportunity to define and grow the marketing department of a new business segment in the AI space. What you'll do Implement and optimize Sales Marketing Cloud (Pardot) — manage lead routing rules, campaign attribution, account hierarchies, and pipeline reporting Build and manage automated nurture journeys, drip sequences, and behavioral triggers in Salesforce Marketing Cloud (including Email Studio, Journey Builder, and Automation Studio) Maintain data hygiene across contact and account records; enforce segmentation and list management best practices Create dashboards and reports surfacing campaign performance, funnel metrics, and revenue attribution for leadership Cross-Functional Partnership Work closely with Sales to align on conference planning, outbound sequences, personas, and follow-up messaging Coordinate with RevOps to ensure lead flow, attribution models, and Salesforce workflows are accurate and scalable Content & Messaging Collaborate with product and engineering to translate technical differentiation (GPU specs, interconnect performance) into buyer-facing narratives Marketing campaigns to include, product demo’s, and conference sponsorships with collateral and follow-up sequences Campaign & Demand Generation Plan and execute multichannel campaigns (email, paid, events, content syndication) targeting Principal Investigator, Research Scientists, Project Directors, Computational Biologists and enterprise procurement teams. Own top-of-funnel lead generation goals and MQL-to-SQL conversion targets Qualifications Required 4+ years of B2B marketing experience, with at least 2 years in a demand generation or marketing operations role 2+ years of experience marketing with infrastructure, cloud, or developer-focused products (Saas, AI/ML, HPC, cloud compute, data platforms) Hands‑on proficiency creating with Salesforce Marketing Cloud — Journey Builder, Email Studio, Automation Studio, audience segmentation and reporting. Comfortably working in a fast‑paced, early‑stage environment with significant autonomy Preferred Experience in the biotech or life sciences research industry (not consumer healthcare or medical devices) Familiarity with the compute or AI/ML ecosystem — understanding workflows, GPU clusters, or MLOps tooling is a strong plus What Success Looks Like Marketing Cloud is fully instrumented with clean data, reliable attribution, and automated lifecycle programs running end-to-end Core campaign templates, nurture tracks, and audience segments are built out and documented Extending into a new vertical by year end and building out the marketing team to accommodate the new targets and growth. #J-18808-Ljbffr