Paid Media, Director

Role Description

The Director, Paid Media, serves as a key member of Kanahoma’s Paid Media team, leading the strategy, execution, and optimization of Paid Media efforts across their book of business. This individual plays a pivotal role in achieving enrollment growth for their respective partners and supporting Kanahoma’s overall business growth.

Role Responsibilities

Own Paid Media account management for respective book of business

• Oversee all relevant Paid Media strategies and executions across a select book of business, including, but not limited to: Paid Search, Paid Social, Display, Video, Streaming Media, Traditional Media, etc
• Serves as Paid Media performance owner by defining strategy and vision
• Partners with Accounts team on Upsells

Own Paid Media Performance for respective book of business

• Meets or exceeds partner inquiry, application and start goals
• Comes within 5% of planned spend goal
• Maintains a thorough understanding of partner performance for partner meetings, including budget pacing and performance metrics
• Delivers all deadlines on time;
  or communicates early and often if delays arise
• Is point person for any Paid Media account service interruptions

Plan and execute recurring Paid Media Testing

• Plan testing opportunities on an annual and quarterly basis, providing performance read outs on each test to both partners and internal teams
• Work to identify new channels and platforms to test
• Works with existing vendors to identify new ad units to test
• Requests new creative, every quarter, for every partner, based on previous quarter testing results

Own Paid Media Performance Reporting and Planning for respective book of business

• Works with Client to define reporting metrics and cadence
• Collaborates with Data and Analytics team to create Daily Trackers and performance reports using partner CRM data and platform data
• Owns Paid Media data accuracy
• Works with SVP Marketing to develop annual, quarterly and monthly Paid Media plans, including: Overall strategy, Forecasting, Plan Execution