Senior Marketing Analyst

About The Role We are looking for a dynamic and versatile Senior Marketing Analyst who will focus on marketing guidance and support for our white label travel platform partners. This is a strategic role where you will work closely with our Partner Managers, Product Owners and the larger Marketing team to understand the partners’ needs, advise them on impactful marketing initiatives, and drive the growth of the platform. Key Responsibilities Marketing Strategy and Execution: Understand the partners’ business models and goals and provide expert advice on the best marketing strategies to achieve growth. Recommend initiatives to optimize campaigns and enhance platform performance for end-users. Data-Driven Insights: Analyze large datasets to uncover trends and opportunities, delivering actionable insights that inform marketing strategies. Regularly monitor platform performance and recommend optimizations based on data findings. Influencing Decision-Making: Guide and influence partners to adopt strategies and solutions that align with their goals as well as our business objectives. Serve as an advisor, simplifying complex marketing strategies for non-experts. Revenue Growth: Strategically focus on maximizing contribution margin and ROI while ensuring partner satisfaction and long-term engagement. Cross-Functional Collaboration: Work closely with internal teams, including sales, product, analytics, and operations, to ensure smooth execution and alignment of initiatives. Key Qualifications 5 years of relevant Marketing experience Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; MBA preferred. Proven marketing experience, ideally within e-commerce, travel, or SaaS environments. Experience in a consultative or advisory role, preferably with a consulting background. Strong analytical skills with the ability to dissect data and provide actionable recommendations. Basic knowledge of SQL (joins, filters, aggregates) is a must; advanced (window functions, CTEs) is a plus. Exceptional communication, both written – clear, powerful slides – and spoken – ability to handle conversations with stakeholders and motivate them to adopt strategic decisions. Exposure to sales with an understanding of how partnerships contribute to revenue growth. Proven track record of leading multi-stakeholder initiatives successfully. Location New York City based (preferred). Salary & Benefits There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, roles are eligible to be considered for an annual bonus. The annual salary range for the NYC/Chicago-metro area is $110,000-$138,000. Competitive compensation package includes bonus, 401k with match, flexible vacation time, maternity and paternity benefits, health, and dental insurance. #J-18808-Ljbffr