Creative Designer

Introduction When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally. Overview To be effective in this role, the candidate must be an exceptional creative thinker with a strategic and tactical mindset and the ability to plan, coordinate and execute programs in collaboration with teammates and partners. The right candidate must be a problem solver that is results‑driven, organized, efficient and can thrive in a dynamic, sometimes ambiguous and fast paced environment. Responsibilities Develop, design and execute exceptional content that surprises and delights while solving for the identified business need. This includes B2B and B2C for a variety of media – including brochures, flyers, presentation material, email, landing pages, video content, social media, newsletters and podcasts. Have a strong understanding of digital tools and technology, as well as a commitment to staying informed on trends and new developments in digital media and content creation. Consult with internal client partners on tactics and strategic objectives to inform clear design direction while Identifying meaningful opportunities to innovate. Produce concepts that push past the expected while remaining true to the strategic direction and the brand. Partner with brand and other key stakeholders to ensure programs are delivered in compliance with all applicable policies and guidelines. Accountable for developing and delivering to production schedules and cost estimates. Provide tactical support including proof reading and quality control across marketing material. Bring concepts to life through flawless execution and elevate potential risks or barriers to program managers and help support resolutions. Ensure consistency of voice and design across deliverables. Become a subject matter expert on all things Group Insurance. Demonstrate New York Life values, including teamwork and enterprise view, and drive a high-performance culture Requirements Bachelor’s degree or equivalent experience. Minimum of 5 years in creative advertising with specific experience developing and executing digital communications, print collateral and general advertising material. Previous experience working in Group Insurance preferred. Proficiency using design and industry tools and applications to produce marketing material (Adobe CC: After Effect, Premiere, Dreamweaver, InDesign, Illustrator and Photoshop, Microsoft Office Suite) General understanding of website development. CMS/HTML/CSS/ UI/UX a plus. Strong knowledge of html coding specifically for email development required. Ability to work in a fast-paced deadline-driven environment while juggling multiple, sometimes competing priorities, and cutting through the clutter to deliver impactful results. Driven, passionate and curious with superior creative instincts and strong design and layout aesthetics while following brand standards. Highly organized, collaborative, innovative, creative, excellent communicator that seeks ‘out of box’ solutions. Ability to make connections as to how strategies/messaging and tactics work together. An excellent communicator with a positive attitude and stellar listening, analytical problem-solving and storytelling skills. Working knowledge of production technologies and techniques. Tuned in to social media, mobile and emerging technologies as well as design trends. Ability to influence direction and action. Goal oriented and personally accountable, resourceful, self-directed and motivated. Must have a strong online portfolio that demonstrates high-caliber design and writing for digital and print #J-18808-Ljbffr