Digital Media Specialist

Everspring is a leading provider of AI-enabled education solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and advanced AI-enabled services deliver outstanding outcomes for our university partners, powering success across higher education in the United States. We are seeking a Digital Media Specialist to manage the day-to-day execution and performance of paid search, paid social, and programmatic campaigns across Everspring's portfolio of higher education partners. This role owns campaign builds, budget pacing, optimization, testing, and reporting for assigned programs, with a primary focus on Google Ads and Meta. As a hands‑on member of the Digital Marketing team, this person turns performance data into clear actions that support lead generation and enrollment goals. The role works with partners across Analytics, Creative, Partner Marketing, MarTech, and Client Engagement, while continuing to build strategic judgment and client‑facing experience. This role reports to the Digital Media Manager and is located in Chicago, offering a hybrid work environment with a minimum of 3 days required in the office every week and additional days as business needs arise. Responsibilities Campaign Strategy & Execution: Develop, launch, and meticulously manage paid search and social campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn, ensuring alignment with client lead generation and enrollment objectives. Performance Monitoring & Optimization: Continuously track vital metrics including Click-Through Rate (CTR), Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), and conversion rates. Conduct in-depth data analysis to identify trends and implement data-informed optimizations—such as bid adjustments, ad copy/creative refreshes, and audience refinement—to enhance ROI and overall campaign efficacy. Market Research & Strategic Support: Conduct comprehensive keyword research and audience segmentation analysis to bolster campaign strategy. Support the development of marketing strategies for new client programs by researching market trends, competitive landscapes, and contributing data-backed recommendations for campaign planning. Reporting & Insights Generation: Generate and prepare routine performance reports and dashboards using tools like Google Analytics and Looker Studio. Translate complex data into clear, actionable insights and articulate findings effectively to both internal teams and clients. Client Partnership & Communication: Collaborate closely with client partners and internal stakeholders, serving as a trusted advisor in digital advertising. Clearly articulate campaign strategies, tactical approaches, and performance outcomes to clients, incorporating their feedback to continuously refine campaign execution. Tracking & Measurement Integrity: Configure and manage conversion tracking and tagging via Google Tag Manager (GTM) and platform pixels to ensure precise measurement of all campaign activities. Proactively troubleshoot tracking discrepancies and validate data integrity for accurate reporting. Continuous Learning & Innovation: Stay abreast of the latest digital marketing innovations, platform updates (e.g., Google Ads features, social media ad functionalities, algorithm changes), and industry best practices. Proactively test emerging features or strategies and share valuable insights with the team to foster continuous improvement in campaign outcomes. Requirements Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. Experience: 2-3 years of experience in digital marketing. Recent graduates with strong, relevant internships in paid media are highly encouraged to apply. Hands‑on experience with paid search or paid social campaigns is strongly preferred. Platform Proficiency: Familiarity with managing campaigns on Google Ads, Facebook/Meta Ads Manager, and LinkedIn Campaign Manager. A foundational understanding of best practices for each channel is a plus. Analytics & Tools: Practical experience utilizing Google Analytics for website traffic and campaign performance analysis. Exposure to creating reports or dashboards in Looker Studio (Google Data Studio). Familiarity with Google Tag Manager (GTM) for tag implementation and pixel deployment. Data-Driven Mindset: Demonstrates strong analytical capabilities and comfort working with quantitative data—adept at interpreting metrics, deriving actionable insights, and making decisions based on Key Performance Indicators (KPIs). Proficiency in Excel or similar data analysis tools is a plus. Autonomy & Initiative: Highly self-motivated and capable of working independently, taking initiative, and effectively managing multiple tasks and deadlines in a timely manner within a fast‑paced, results‑oriented environment. Problem-Solving: A solution-oriented thinker who can efficiently troubleshoot campaign issues, identify opportunities for enhancement, and adapt swiftly to new challenges or strategic shifts. Communication: Exceptional written and verbal communication skills. Ability to translate complex data or technical digital marketing concepts into clear, digestible insights for diverse audiences, including clients and internal teams. Confidence in presenting campaign results and recommendations. Organizational Skills: Meticulous and highly organized, capable of managing multiple concurrent campaigns, deadlines, and reporting schedules without compromising accuracy or quality. Team Collaboration: Proven ability to collaborate effectively with cross‑functional team members and contribute positively to our team culture. Receptive to feedback and eager to learn from colleagues. Preferred Qualifications: Experience or familiarity with higher education marketing or student recruitment campaigns. Relevant certifications (e.g., Google Ads Search Certification, Google Analytics Individual Qualification). About Everspring Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education. Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022, 2023 and 2025. We were also certified as a Great Place To Work® in 2022, 2023, 2024 and 2025. Compensation offered at Everspring will be determined by factors such as location, level, job-related knowledge, skills, and experience. Position Location: Illinois The base salary hiring range for this position is: $65,000 to $75,000 We offer benefits that include hybrid work arrangement, paid parental leave, medical, dental and vision insurance, FSA, HSA, employer-paid short-term and optional long-term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, tuition reimbursement program, discounted onsite gym, optional pet insurance and more! EEO Note Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time. #J-18808-Ljbffr