Sales Analyst

Sales Analyst

The Sales Analyst is responsible for delivering data-driven insights, reporting, and analysis to support decision-making within a fast-paced sales organization. This role partners with Sales leaders and Business Managers to support business planning, evaluate sales performance, and identify growth opportunities through meaningful data interpretation. A core requirement of this position is advanced Excel expertise, including building and managing complex models, analyzing large datasets, and developing efficient, accurate reporting. Excel serves as the primary tool for sales reporting, performance tracking, and ad hoc analysis. The Analyst contributes to planning and review meetings by providing clear, actionable insights on customer behavior, sales trends, brand performance, pricing strategies, and market dynamics, helping guide strategy and drive business results.

This role follows a flexible hybrid schedule, with two days per week in the office and three days working from home. This role can be performed from most Florida Breakthru Beverage office locations.

Job Responsibilities

• Data Analysis and Reporting:
  • Perform data analysis using tools like PowerBI, SAP WebIntelligence, and Excel.
  • Generate standardized and ad-hoc reports and create analytic presentations to support decision-making and strategic initiatives.
  • Analyze sales metrics and uncover opportunities using internal and syndicated data, delivering actionable insights and recommendations to stakeholders.
  • Research market trends, conduct GAP and competitor analysis, and identify growth, innovation, and competitive opportunities to drive revenue, profitability, and market share.
  • Prepare Quarterly Business Reviews, "Top to Top" decks, and other business review materials, including ad-hoc requests.
• Business Planning and Strategy Support:
  • Collaborate with leaders to develop business plans, track initiatives, and prepare materials such as sales plans, business reviews, and performance assessments.
  • Develop metrics for key initiatives, track channel performance, and provide survey analysis to inform strategies.
  • Partner with revenue management and demand planning teams to analyze pricing models and manage inventory levels, optimizing costs and product availability.
• Sales Materials and Goal Management:
  • Produce sales materials, manage goal-setting processes, and assist in preparing presentations for business reviews and planning meetings.
  • Administer sales incentive plans and ensure performance tracking and reporting align with company standards and supplier partnership expectations.
• Other duties, as assigned by the jobholder's supervisor, may also be required.

Minimum Qualifications

• Bachelor's degree in related field and/or equivalent training and work experience
• Minimum of 3 years' experience in business analytics, business planning and/or equivalent analytics role
• Expert Excel skills
• Proficient PC skills using MS Office and other various computer programs including presentation software
• Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
• Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
• Analytic and Reporting skills
• Utilize sound judgement and problem-solving skills
• Ability to work in fast-paced, high-volume, team environment

Preferred Qualifications

• Proficiency in analytical system tools/databases (e.g., SAP WEBI/BOBJ, PowerBI, Connected Excel, TABS Analytics, Nielsen, etc.)
• Proficiency leveraging syndicated (Nielsen, IRI, etc.), consumer, shopper research and/or category management data
• Sales or Marketing experience with major CPG company

Physical Requirements

• While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate, and operate a computer and telephone

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics.