AD Operations Specialist

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2025, POP MART operates over 630 physical stores and more than 2,637Robo Shops across 20+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world. Opportunity Overview: Position Location: Culver City, CA office. We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business. What You Will Achieve: Pre-live studio preparation & equipment setup Complete full on-site studio construction: lighting adjustment, background styling, designer toy sample display, and KT board visual merchandising. Test all live streaming hardware (cameras, microphones, fill lights, stream encoders) before broadcast to eliminate issues such as stream lag, blurry visuals, and audio static. Manage full TikTok Shop backend operations during live streams: upload/remove blind box & art figure product links, adjust inventory quantities, configure live coupons, pop-up campaigns, and flash sale modules. Monitor real-time inventory data to flag overselling risks in advance, and coordinate with overseas warehouses to adjust stock listing schedules. Support local US hosts in real time during live sessions: remind hosts of promotion timelines, guide audience engagement, swap display samples, and prompt in-depth introductions of core IP collectibles. Maintain smooth broadcast flow to avoid dead air and disjointed scripts, and remind hosts to respond to fan comments in a timely manner. Track real-time backend metrics during live streams, including concurrent viewers, average watch time, click-through rate, conversion rate, and average order value; adjust ad spend and promotional activities on the fly based on performance. Compile simplified post-live data review reports, document broadcast issues, traffic fluctuations, and conversion bottlenecks, and share optimization suggestions with the Live Stream Team Lead. Compile standardized operation guides covering equipment calibration, studio visual merchandising, and backend control workflows. Assist the Team Lead with new host trial broadcasts and equipment training. Troubleshoot on-site live emergencies including hardware malfunctions and broken product links. What You Will Need: 1–3 years hands-on TikTok live streaming execution experience; proficient in full TikTok Shop live backend control operations. Practical technical knowledge of live streaming hardware: able to calibrate lighting, cameras, microphones, and stream encoders, with hands-on experience in live studio layout and product display design. Basic verbal English communication skills to coordinate live schedules and share core product information with local US hosts. Able to interpret core live streaming KPIs (traffic, click-through rate, conversion, GMV) and adjust on-site live execution strategies based on data trends. Detail-oriented with strong execution ability; flexible to align with US-China time zones for live streaming scheduling, and skilled at handling multiple concurrent tasks. Preferred Qualifications Prior live streaming experience in designer toys, blind boxes, or cultural merchandise; familiar with art figure display design and unboxing live script logic. Past experience launching overseas live studios and on-site studio construction projects. Basic photography and short-video editing skills to assist in capturing supplementary footage for live channel content. The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job. Physical Requirements Must be able to remain in a stationary position (e.g., seated or at a desk) for extended periods while operating a computer or other office equipment Must be able to occasionally lift or move items weighing up to 25 pounds What We Offer Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, and family leave, etc. Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge For Los Angeles or San Francisco applicants: POP MART is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. POP MART is committed to providing a safe, inclusive, and respectful work environment. POP MART provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Reasonable Accommodation Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing View email address on click.appcast.io To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions. The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may vary for different regions of the U.S. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience. This position may be eligible to participate in a company incentive program. #J-18808-Ljbffr