Director of Analytics for Growth and Marketing

Job Description:

The Role

Looking for your next career opportunity with Fidelity? Fidelity Private Shares group is seeking a Director of Analytics for Growth and Marketing to join the team and help transform marketing into an AI-enabled, LLM-integrated growth engine grounded in data, automation, and continuous learning! This opportunity is suited to someone who is experienced in Demand Generation and passionate about orchestrating a full-funnel pipeline, augmented by AI. The right candidate will be excited to help traditional Product Marketing evolve into more continuous positioning with real-time message iteration across segments, industries, and accounts. Meanwhile, traditional SEO will evolve towards AI Engine Optimization, with a goals of maximizing presence online efficiently.

The Skills and Expertise You Bring

• Apply quantitative analysis and experimentation frameworks to evaluate marketing performance and pricing strategies: 10%
• Develop and implement AI Engine Optimization strategies, ensuring content is structured and optimized for ingestion, retrieval, and citation by LLMs and AI-driven search platforms: 15%
• Orchestrate a full-funnel demand generation pipeline supported by data-driven automation and machine assistance: 20%
• Complete end-to-end marketing programs across channels (paid, email, web) while embedding AI and LLM-driven capabilities into campaign design, content generation, and audience targeting: 20%
• Implement testing and optimization frameworks for continuous message iteration across client segments and accounts: 20%
• Collaborate cross-functionally with Sales, Product, and Engineering to integrate first-party data, analytics, and model-driven insights into a unified view of the customer lifecycle: 15%
• Knowledge of the use of LLMs for content generation, analysis, and workflow automation
• Experience with demand generation and product marketing
• An understanding of structured data and schema design
• Data analytics capabilities

Note: Fidelity is not providing immigration sponsorship for this position.

The Team

Fidelity Private Shares is growing integration of AI across its technology and product platforms. This role will apply those capabilities to marketing-enhancing the analysis and optimization of spend, and advancing demand generation and product marketing execution. In a constantly evolving landscape, and alongside Fidelity's broader adoption of these technologies, this role offers an outstanding opportunity to lead with an entrepreneurial mindset. The Director of Analytics for Growth and Marketing will help define and scale FPS's use of marketing-focused AI and LLMs, with the autonomy to design, test, and refine approaches ahead of broader implementation. Initial guidance will be provided by the Head of Fidelity Private Shares.

The base salary range for this position is $110,000-$222,000 per year.
Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.


We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Certifications:

Category:

Business Analytics and Insights