Audience Growth & Monetization Lead, Specialized Support Team

American Journalism Project Washington, District of Columbia, 20011, United States Web : Contact Email : View email address on click.appcast.io Audience Growth & Monetization Lead, Specialized Support Team Job Description The American Journalism Project (AJP) is seeking an Audience Growth & Monetization Lead to join our Knight Resiliency Lab. This role will own and implement our strategy for helping portfolio organizations drive toward product‑market fit by growing their audiences, deepening loyalty, and converting their value into sustainable reader revenue and sponsorships. This is a unique opportunity to join a growing, national movement to rebuild local news in communities across the country in a way that allows these organizations to better serve the public, while being sustainable and independent. Responsibilities Lead support delivery and partnerships for audience growth and monetization Assess portfolio maturity and identify priority gaps and opportunities by working closely with portfolio organizations and our broader program team and develop interventions to advance the progress of individual grantees or groups. Drive portfolio and staff understanding of excellence—leading briefings, showcasing emerging practices, and supporting staff‑wide learning around audience growth and monetization. Manage and expand a high‑quality network of specialist contractors, coaches, and vendors across these fields, in addition to other disciplines as needs arise. Define scopes of work, expectations, and success metrics for all expert engagements and actively manage their work to ensure consistency, relevance, and quality across partner‑led support experiences. Provide targeted, hands‑on coaching to priority organizations as a strategic advisor and thought partner. Collaborate with the broader program team to align specialist support with organizational strategy and outcomes. Manage execution of insights and learning experiences Develop strong insights around innovations in nonprofit local news operations, audience development and monetization that can be leveraged by news organizations, along with common barriers to implementation. Build a community of subject matter experts across each of your domains in the portfolio to collaborate, share insights, pressure‑test ideas, and experiment together. Partner with the Portfolio Learning team to design and manage accelerators, workshops, playbooks and trainings that build core competencies across the portfolio. Cultivate relationships & partnerships Actively network in the local journalism ecosystem and adjacent fields, building external relationships to ensure AJP is learning from across industries. Leverage the national scale of AJP to develop partnerships that generate new resources or reduced costs for our portfolio of news organizations’ finance and operations teams. Our total compensation package is competitive in the nonprofit and philanthropic sectors, and we are committed to supporting our team with what they need to show up every day, ready to bolster the local press our democracy deserves. We benchmark our salaries against similar organizations, and use a scale that considers job complexity and magnitude of responsibility to determine role levels and corresponding base salaries, as well as offer regular opportunities for salary increases. The salary range for this position is $175,239-192,763. Read about our benefits here. Job Requirements Background & skills Demonstrated ability to design and lead effective support strategies for media organizations, rooted in real needs, long‑term sustainability, and mission alignment. Senior leadership experience with direct ownership of audience growth, revenue, or both within a newsroom, media organization including a deep understanding of audience development and monetization strategies. A strong track record of helping organizations adopt new practices, tools, or technologies—working through external experts to drive practical, measurable impact. Deep experience guiding complex, expert‑led work and special projects, including scoping ambiguous problems, setting priorities and workplans, using data and feedback to assess progress, and iterating based on results. Experience leading experts, coaches and senior leaders, with the ability to develop, persuade, motivate, and influence across levels and disciplines. Experience putting together partnerships and negotiating clear and favorable terms that accomplish clear goals. Experience assessing team capabilities and guiding cross‑functional teams through growth and change. Experience creating templates, frameworks, and other tools that help others learn and implement strong audience and revenue best practices. Excellent communication skills, including the ability to translate complex technical concepts into clear insights and actionable recommendations. Strong attention to detail and a commitment to high‑quality documentation and analysis. A deep appreciation for the role of equity in newsroom development and operations, and a willingness to coach others on turning those values into practice. The American Journalism Project is dedicated to equal employment opportunities for all applicants and employees. AJP encourages people of all races, colors, national origins, ancestries, creeds, religions, genders, ages, disabilities, veteran status, sexual orientations, and marital statuses to apply. AJP complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact View email address on click.appcast.io. #J-18808-Ljbffr