Senior Media Buyer

Role Description

We are looking for a results-driven Senior Media Buyer to take ownership of paid social campaigns across multiple client accounts. This is a senior, hands-on role where you will build, launch, optimize, and scale Facebook and Instagram advertising campaigns that generate measurable business results. You'll work closely with clients and internal teams to improve campaign performance, lower acquisition costs, and maximize return on ad spend.

The ideal candidate has extensive experience managing large advertising budgets, developing high-performing creatives, and making data-driven optimization decisions. If you enjoy testing new ideas, solving performance challenges, and taking ownership of campaign results, we'd love to hear from you.

Responsibilities

• Campaign Strategy & Management:
  • Build, launch, and manage Facebook and Instagram advertising campaigns from strategy through execution.
  • Manage multiple client accounts while ensuring each campaign meets performance goals.
  • Optimize campaign structure, audiences, placements, bidding strategies, and budgets.
  • Scale winning campaigns while maintaining profitability.
• Performance Optimization:
  • Monitor campaign performance daily and identify opportunities to improve results.
  • Analyze key metrics including CPL, CPA, ROAS, CTR, CPC, and Conversion Rate.
  • Test new audiences, offers, creatives, landing pages, and campaign strategies.
  • Continuously optimize campaigns to improve lead quality and reduce acquisition costs.
• Creative Strategy:
  • Develop creative concepts, ad angles, and messaging for campaigns.
  • Write clear creative briefs for designers and video editors.
  • Collaborate with creative teams to produce high-performing ad creatives.
  • Analyze creative performance and recommend new testing ideas.
• Client Communication & Reporting:
  • Communicate campaign performance and recommendations to clients and internal stakeholders.
  • Prepare clear performance reports with actionable insights.
  • Recommend strategies for scaling successful campaigns and improving underperforming accounts.
  • Build strong client relationships through proactive communication and strategic guidance.
• Growth & Innovation:
  • Stay current with Meta platform updates, advertising trends, and best practices.
  • Identify new opportunities to improve campaign performance and marketing efficiency.
  • Test new campaign strategies, automation tools, and optimization techniques.
  • Contribute ideas that help improve overall agency performance.

Qualifications

• 3+ years of hands-on experience managing Meta (Facebook & Instagram) advertising campaigns.
• Proven experience managing at least $10,000/month in advertising spend.
• Experience managing 5 or more client accounts simultaneously.
• Strong understanding of Meta Ads Manager, Business Manager, Pixel, Conversion API, and event tracking.
• Experience optimizing campaigns for lead generation and customer acquisition.
• Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
• Experience creating creative strategies and writing detailed creative briefs.
• Excellent written and verbal English communication skills.
• Ability to work independently in a fast-paced remote environment.

Requirements

• Experience using GoHighLevel (GHL), Close CRM, or similar CRM platforms.
• Experience working within a digital marketing agency.
• Familiarity with landing page optimization and conversion rate optimization (CRO).
• Experience using AI tools to improve campaign performance or creative workflows.
• Experience working with U.S.-based clients.

Interview Process

• Initial Recruiter Screening
• Client Interview
• Offer Stage

What happens after you apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. It’s a short, self-recorded video, completed once on your own time, and it’s the final step that completes your application.

Here’s why we do it this way. Instead of repeating yourself on screening call after screening call, you tell your story once and it carries forward. Hiring managers get to see how you actually communicate before you meet, so when you’re a fit, the first conversation isn’t starting from scratch. Fewer interviews, and the ones you do have count for more.

Don’t overthink it. Record it as many times as you like—nobody sees the takes you discard. Just be yourself. Your Intro Video invitation will come from Spark Hire, our trusted video interview platform, so please keep an eye on both your inbox and spam folder for the email.