Principal General Agent
The Atlantic District
Job Description
Job Description
We are seeking a motivated and strategic insurance professional to run their own Farmers insurance agency by leading the growth, operations, and client service functions of a dynamic insurance agency. This role is responsible for overseeing agency performance, developing business opportunities, managing a high-performing team, and ensuring exceptional client relationships across personal and commercial insurance lines.
The ideal candidate combines leadership, sales expertise, operational management, and community engagement to drive long-term agency success.
BenefitsAnnual Base Salary + Commission + Bonus Opportunities
Paid Time Off (PTO)
Flexible Schedule
Health Insurance
Disability Insurance
Vision Insurance
Dental Insurance
Parental Leave
Hands on Training
Mon-Fri Schedule
Retirement Plan
Career Growth Opportunities
ResponsibilitiesKey Responsibilities
Lead day-to-day agency operations, including sales, service, retention, and compliance
Develop and execute growth strategies to expand the agencys client base and market presence
Recruit, mentor, and manage licensed insurance professionals and support staff
Build strong relationships with clients, referral partners, carriers, and community organizations
Monitor agency performance metrics, profitability, and production goals
Ensure adherence to carrier guidelines, underwriting standards, and state insurance regulations
Oversee marketing initiatives, networking activities, and business development efforts
Create a positive, customer-focused culture centered on professionalism and service excellence
Analyze market trends and identify opportunities for new products and services
Handle escalated client concerns and provide solutions-oriented leadership
RequirementsQualifications
Previous experience in insurance sales, agency management, or business leadership
Strong leadership, communication, and team development skills
Proven ability to drive revenue growth and client retention
Knowledge of insurance products, underwriting practices, and regulatory requirements
Experience with CRM systems, agency management platforms, and performance reporting
Self-motivated with strong organizational and strategic planning abilities
Active Property & Casualty and/or Life & Health insurance licenses preferred
Preferred Attributes
Strong community involvement and relationship-building skills
Ability to lead in a fast-paced, performance-driven environment
Strategic thinker with a hands-on leadership style
Passion for client advocacy and team success
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