Event Sales Director

ABOUT TOPGOLF Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high‑energy, high‑volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back. WHAT WE’RE SEEKING Are you the kind of seller who builds a book of business as naturally as you build relationships? Do you thrive on owning the full sales cycle; from first call to signed contract, while keeping the details tight and the guest experience exceptional? Are you ready to lead a team while staying close to the deals that move the needle? We’re looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts and execute with precision for their venue. This role isn’t just about hitting a number—it’s about building something repeatable and raising the standard. If you’re ready to own your venue, develop your team, and drive revenue that matters, this is where you do it. THE ROLE The Event Sales Director drives venue revenue by owning a high‑volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross‑functional alignment, and operational accuracy to deliver predictable growth and a best‑in‑class guest experience. As a leader of a high‑energy, guest‑facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high‑volume seasons. WHAT YOU WILL DO Own your book of business: manage a high‑volume pipeline of inbound leads while executing consistent daily outbound business development. Build and expand client relationships by identifying upsell opportunities and driving repeat business. Deliver in‑person selling experiences through site tours and client touchpoints that convert and retain accounts. Maximize lifetime value by growing and retaining your top accounts. Facilitate BEO meetings to ensure accurate event details and seamless execution. Ensure event readiness by managing packets, payments, and key operational details. Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps. Maintain pipeline accuracy and data integrity to support smart forecasting and decision‑making. Lead and develop the sales team through regular, in‑person coaching and performance management. Optimize workflow and drive accountability within the sales team function to support venue‑level sales efficiency. Create clarity around expectations and invest in your team’s growth and development. Maintain alignment with the General Manager and cross‑functional teams (Operations, Department Heads) through regular 1:1s, huddles, and sales meetings. Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency. Bring solutions‑first thinking to every conversation and escalation. CORE COMPETENCIES FOR SUCCESS Drives Results – Consistently achieving results, pushing the venue sales team to meet revenue targets, fostering urgency and accountability even during high‑volume periods. Strategic Mindset – Seeing future possibilities, clarifying the venue’s sales strategy, creating plans that leverage market trends and account insights to drive growth, and balancing long‑term strategy with immediate pipeline execution. Customer Focus – Building strong relationships, delivering customer‑centric solutions, anticipating emerging client needs, and ensuring a best‑in‑class guest experience at every event lifecycle stage. Accountability – Holding self and others accountable for commitments, pipeline accuracy, BEO reviews, and revenue targets; monitoring key metrics and adjusting approaches when results lag. Builds Effective Teams – Developing a strong‑identity team, coaching, performance management, and workflow optimization; communicating clear goals, leveraging strengths, rewarding efforts, and fostering a culture of accountability and continuous improvement. QUALIFICATIONS 5+ years of progressive sales leadership experience, including leadership of direct reports. Bachelor’s degree required (master’s degree preferred); equivalent years of relevant experience will be considered. Proven success in high‑volume events or hospitality sales environments. 3–5+ years of professional‑level communication, time management, and organizational skills. 3–5+ years of progressive, relevant experience within the hospitality industry. Strong computer skills, particularly with Excel, Word, and Delphi or similar sales software. Must be 21 years of age or older as required by state or local law. PHYSICAL REQUIREMENTS Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue. Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams. Ability to occasionally lift, carry, and/or move up to 25 pounds. Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high‑volume client outreach and internal team communications. Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods. Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence. BENEFITS Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well‑being platform – and that’s just for starters for those who qualify. ADA The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. EEO STATEMENT Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee. Topgolf participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. #J-18808-Ljbffr Topgolf Payroll Services