Growth Marketing Manager, Direct Response

Role Description

We're looking for a strategist who can own growth across a pod of 5-8 clients in our direct response/info marketing division. You'll lead a cross-functional team - managing a media buyer, copywriter, and PM - and you'll be the person responsible for making sure every client has a real plan, real goals, and someone actively driving toward them.

This is the most senior client-facing role in the division and you are setting the strategic direction for each client's marketing:

• Offer positioning
• Funnel strategy
• Creative direction
• KPIs

When something's working, you know why; when something's not, you've already diagnosed the constraint and you're prescribing a fix, not waiting for the client to notice.

You're also a people manager. Your pod reports to you, which means:

• Setting priorities
• Running 1:1s
• Giving direct feedback
• Developing your people
• Holding the standard on everything that leaves your pod

What Success Looks Like

• Every client has documented goals broken down from quarterly to monthly to weekly, with specific KPIs.
• Your clients feel like someone is actively driving their growth and they trust you as an advisor.
• You lead client calls with a clear agenda, performance context, and recommendations prepared well before.
• When results are off, you can point to the specific constraint.
• Your team knows what they're working on and why it matters.
• Your PM trusts you to push strategic initiatives proactively.
• Team members on your pod are developing and feel invested in.

A Day In This Role

Morning: You start the day reviewing performance across your accounts. Not deep analysis yet - a pulse check. Where's spend pacing? Any KPIs trending outside range? Any client messages that need your attention versus things your PM can handle? You walk into your pod standup knowing where each client stands and what the priorities are for the day so you can guide your team.

Throughout the day:

• Lead or prep for client calls - clear agenda, updated performance narrative, strategic recommendations ready.
• Review team output: copy, creative briefs, funnel pages, ad concepts.
• Push new strategic initiatives to your PM.
• Handle judgment calls that require strategic thinking.

Meetings: You lead client calls while your PM captures action items and handles the follow-up, but you own the strategic conversation.

Weekly rhythm: 1:1s with every direct report, priority sync with your PM, funnel mapping maintenance in Miro, and written client updates.

Qualifications

• 5+ years in a marketing role - ideally in direct response, info/coaching, or performance marketing environments.
• Demonstrated experience managing a team.
• Cross-discipline marketing competency.
• Experience with offer strategy and positioning.
• Clear written and verbal communication.
• Experience working in async-first environments.
• Use of AI tools where they actually help.

Requirements

• You think in terms of goals and constraints, not just campaigns and deliverables.
• You lead from the front - you set direction, make calls, and own the outcome.
• You're comfortable being wrong and adjusting.
• You're a people leader, not just a strategist with direct reports.
• You push back when something doesn't make sense.
• You stay current on platforms, tools, and industry shifts.
• You're energized by the problem-solving side of this work.

This Probably Isn't For You If

• You see this role as account management with a strategy title.
• You default to reactive mode.
• You're not comfortable managing people.
• You avoid hard conversations.
• You rely on gut feel over data.
• You're looking for a role where you can specialize in one discipline.
• You treat AI as either a replacement for strategic thinking or something you can ignore entirely.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only).
• PTO.
• Paid US Holidays.
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

Company Description

We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture.