Head of Growth Marketing - Remote
Full-time
Eight Sleep
Growth Marketing Manager
with experience in managing campaigns on Google Search, YouTube, TikTok, and/or Meta as well as a quantitative background leveraging Statistics and AI. The role sits within our Global Growth Marketing team and reports directly to the Growth Marketing Lead. It will focus on optimizing and scaling our digital advertising presence in all regions, managing multiple accounts.
This is a high-impact role for a strategic, analytical, and creative individual passionate about transforming complex technology into simple, human, and aspirational advertising that delivers business results. The role can be based out of NYC, SF, or Remote.
Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers.
- Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency.
- Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
- Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace.
- 3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year.
- Analytical mindset with creative intuition. Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications.
- Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner).
- Develop and continually expand or refine targeting/copy/assets based on performance.
- Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent).
- Experience designing or reading geo-lift, conversion lift, or brand lift studies.
- International awareness, with knowledge of diverse cultures.
- Work alongside other bright minds: exceptional intelligence and a passion for breakthroughs are the norms.
- Equity participation extended to every full-time team member, recognizing and rewarding your direct contributions to our success.
Vacancy posted 18 hours ago
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