Growth Marketing Manager

Role Description

The Growth Marketing Manager leads the planning, execution, and optimization of paid media campaigns across a portfolio of university partners. This role is responsible for driving performance across channels while building strong relationships with internal stakeholders and cross-functional teams. The Growth Marketing Manager brings independent judgment to campaign strategy, budget oversight, and analysis, and plays an active role in improving processes and supporting the onboarding of new partners and programs.

What You Will Do

• Campaign Management & Performance
  • Own paid media strategy and execution, ensuring campaigns are paced, optimized, and aligned to performance goals.
  • Assist in monitoring media spend and lead pacing with a high degree of accuracy and accountability.
  • Analyze campaign performance across channels and translate findings into clear, actionable insights and recommendations.
  • Proactively identify platform expansion opportunities, tactical tests, and industry trends to drive continuous improvement in media strategy.
  • Collaborate with third party vendors on campaign launch strategy and opportunities.
• Partner Onboarding & Program Support
  • Support the onboarding of new university partners and programs, contributing to initial campaign and landing page setup, creative development, account structure, and strategic recommendations.
  • QA, monitor and optimize performance for new program campaigns at partner schools, ensuring early-stage campaigns ramp efficiently and hit established benchmarks.
  • Help establish KPIs and performance benchmarks for new programs, and ensure a smooth transition to steady-state management.
  • Collaborate with cross-functional teams — including project management, creative, integrated marketing, and marketing operations.
• Process & Cross-Functional Communication
  • Partner with cross-functional team members to develop and maintain standard operating procedures (SOPs) that improve consistency and efficiency across the team.
  • Identify opportunities to streamline workflows and contribute to scalable processes that support team growth.
  • Serve as a primary media contact in new partner and new program launch projects.
  • Deliver clear performance updates that tell the story behind the data.
  • Act as a subject matter expert for paid media best practices across search, social, and display channels.

What Success Looks Like

• Media campaigns are paced accurately, hit performance benchmarks, and scale efficiently.
• New partner and program launches run smoothly and accurately, ramping efficiently and transitioning to steady-state management on schedule.
• Partners and cross-functional teams view Growth Marketing as a proactive, trusted strategic partner.
• Cross-functional projects — with product, creative, marketing operations, and project management — run on time, on scope, with clear ownership throughout.
• SOPs and team processes are well-documented and continuously refined, reducing rework and improving consistency.

How Impact Will be Measured

• Campaign performance against partner-specific KPI benchmarks (e.g., CPL, conversion rate, ROAS).
• On-time delivery and time-to-steady-state for new partner and program launches.
• Internal stakeholder feedback on communication clarity and responsiveness.
• Consistency and completeness of documented processes and best practices.
• Efficiency gains in launch execution timelines as processes and tools mature.

Qualifications

• Minimum of 5 years of paid media or digital marketing experience.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency in Microsoft Office Suite, with advanced skills in Microsoft Excel or Google Sheets.
• Hands-on experience managing campaigns in Google Ads, Facebook/Meta Ads Manager, Microsoft Ads, and/or LinkedIn Ads.
• Experience with reporting and visualization tools such as Google Looker Studio, Tableau, or Power BI.
• Strong analytical mindset with demonstrated ability to translate data into actionable strategy.
• Excellent written and verbal communication skills, including experience presenting to stakeholders.
• Proven ability to manage multiple accounts or cross-functional projects simultaneously in a fast-paced environment, coordinating stakeholders across teams.
• Comfort working with project management or collaboration tools (e.g., Asana, Monday.com, Trello, Smartsheet) to track tasks, timelines, and stakeholder commitments.
• Self-directed with strong problem-solving skills and sound business judgment.

Experience That’s Great to Have

• Experience in the higher education vertical.
• Familiarity with Salesforce or a comparable CRM platform.