Senior Manager of Performance Marketing (Office Equipment)

Company Description


Our client is an established supplier of display solutions and marketing materials designed to enhance business environments and promotional efforts.

Objective of the Role


The Senior Manager of Performance Marketing will lead the strategic development and execution of data-driven marketing initiatives aimed at driving customer acquisition and revenue growth. This role requires a hands-on leader who can oversee performance marketing programs, optimize campaign performance, and leverage data insights to identify new opportunities. The ideal candidate will have a proven track record in growth marketing within the B2B e-commerce space and a strong ability to pivot strategies based on real-time data. This position is fully remote and open to candidates located anywhere in the United States.

Ideal Profile


The ideal candidate is a performance-driven marketing professional with extensive experience in growth marketing for B2B e-commerce businesses. They possess strong analytical skills, a deep understanding of digital marketing channels, and the ability to lead cross-functional teams. They thrive in fast-paced environments, demonstrate a results-oriented mindset, and are skilled in managing budgets, prioritizing tasks, and testing new acquisition strategies. Additionally, they have experience mentoring teams and fostering a data-driven culture of continuous improvement.

Responsibilities

• Strategy Development : Develop and implement comprehensive performance marketing strategies to drive customer acquisition, optimize conversion rates, and increase revenue growth. Identify and evaluate new marketing opportunities to expand reach and improve engagement.
• Budget Management : Oversee the performance marketing budget, ensuring efficient allocation of resources for maximum ROI. Track spend and performance metrics, making data-driven adjustments as necessary.
• Campaign Execution & Optimization : Lead the execution of marketing campaigns across digital channels, including paid search, social media, and display advertising. Analyze performance data, iterate quickly, and optimize campaigns to maximize efficiency and effectiveness.
• Team Leadership : Manage and mentor a small team of marketing professionals, fostering a culture of accountability, innovation, and continuous learning.
• Program Ownership : Oversee multiple projects simultaneously, ensuring timely execution and optimal performance. Proactively identify challenges and pivot strategies as needed to meet business objectives.
• Collaboration & Partnerships : Work closely with cross-functional teams, including Data Analytics, Design/Creative, Engineering, and Product Marketing, to ensure alignment and seamless execution of initiatives. Manage relationships with third-party vendors and partners.
• Performance Tracking & Reporting : Establish key performance indicators (KPIs) to track campaign effectiveness. Provide senior leadership with detailed reports and actionable insights to inform strategic decision-making.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 8-10+ years of experience in growth marketing within e-commerce, preferably in a B2B environment.
• 2+ years of experience managing and mentoring teams.
• Strong analytical skills with a track record of leveraging data to inform marketing strategies and optimize performance.
• Expertise in digital advertising platforms, including Google Ads, Meta, Microsoft, LinkedIn, and Pinterest.
• Proficiency with analytics tools such as Google Analytics (GA4), SQL, and Power BI is preferred.
• Strong problem-solving skills with the ability to test and implement creative approaches to marketing challenges.
• Excellent communication and project management skills with the ability to prioritize tasks effectively.
• A proactive, ownership-driven mindset with the ability to thrive in a fast-paced and dynamic environment.