Manager Performance Marketing

About Us

At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status. J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws. If you need to inquire about an accommodation to assist with completing the application process, please email View email address on click.appcast.io.

Overview

The Manager Performance Marketing is responsible for leading and optimizing digital marketing programs, including Paid Search, Affiliate, and Display, for an established omni-channel retailer. This role combines strategic oversight with hands-on channel management to drive efficient new customer acquisition and revenue growth for J.Jill.

The position requires experience managing sizable media budgets and collaborating closely with external agencies and cross-functional partners, including analytics and merchandising, to deliver measurable, data-driven results.

Responsibilities

Paid Search Management

• Own full-funnel strategy and execution of Google and Bing campaigns.
• Identify, test and scale customer acquisition campaigns, utilizing all capabilities within Google and Bing platforms (Pmax, DemandGen, YouTube, etc.)
• Perform seasonal updates to reflect new products, promotions and sales.

Affiliate Program Management

• Lead, manage, and optimize the affiliate marketing program across influencers, content, loyalty and coupon/deal publishers.
• Manage affiliate budget, including dynamic commissions, placement fees, agency fees and performance incentives.
• Identify commission or placement incentives that will drive awareness and new customers.
• Evaluate recruitment pipelines and promotional strategies.
• Review and approve agency proposals, partner lists, and outreach strategies.

Display Advertising

• Manage display advertising via our partnership with Live Intent.
• Collaborate with creative team on briefs and assets.
• Work with agency to identify creative or tactical opportunities to scale new customers.

Measurement, Optimization and Budget Tracking

• Plan and forecast traffic, sales and customers driven by Paid Search, Affiliate and Display channels.
• Monitor and analyze channel performance against KPIs including customer targets, revenue and ROI.
• Ensure we're meeting budget targets by tracking daily and weekly investment and forecasts.

Cross-Functional Collaboration

• Collaborate on tests, strategies, budgets and results with the performance marketing team.
• Work closely with brand, creative and merchandising to ensure messaging and campaigns remain on-brand.
• Partner with retail team to identify and execute on store strategies (new store openings, market tests, etc).
• Ability to report on learnings & insights across search, affiliates and display.

Benefits, Tailored for You.

• Bonus eligible and flexible hybrid work arrangements.
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.

Qualifications

• Bachelor's degree
• 5+ years of hands-on-keyboard within Google and Bing platforms and affiliate management.
• High proficiency in Excel.
• Experience with analytics tools (Adobe, Google, etc).
• Strong attention to detail.
• Strong negotiation, communication, and relationship-building skills.
• Highly adaptable - You can quickly pivot based on business performance and customer trends.

Our Brand

At J.Jill, we're redefining what it means to dress and live with ease. As a women-led, Boston-based lifestyle brand with 200+ stores nationwide, we design thoughtful, inspired apparel and accessories that celebrate the totality of all women. We're entering an exciting chapter of growth - expanding our footprint, reaching new customers, and deepening long-standing relationships. We're seeking bold thinkers and doers to join us. With competitive pay and benefits, a supportive culture, and the chance to make a real impact, this is more than a job, it's an opportunity to bring our ethos keep it simple, make it matter to life in new and inspiring ways.